In February 2016, the U.S. magazine Bon Appétit released its inaugural culture-themed issue, in which it explored — among other topics — just how we became so obsessed with food. Some believe it began with food permeating popular culture — for example, with televised cooking and restaurant exploration shows. Whatever it is, this obsession has left marketersContinue Reading
At the dawn of Snapchat’s IPO, the marketing and financial worlds alike are simply buzzing with speculation. Will it sink or swim? Will it thrive, despite allegedly slowing user growth? And will its public-traded life get off on the right foot — or will it stumble, in a fate similarContinue Reading
There’s quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency. At least, that’sContinue Reading
It’s happened to all of us. We see an advertisement or some other reference to a seemingly useless product. And yet, it “sells like hotcakes,” as the saying goes — and you think to yourself, “Well, I could have invented that.” But there’s a reason why these products sell. TheyContinue Reading
The modern job search is incredibly competitive, and technology has made it easier for your resume and job application to be overlooked and discarded before you even make it to the interview. Luckily, technology is also here to help. There’s no longer a template for how to apply for aContinue Reading
Confession: I am a bonafide productivity junkie. It seems like there isn’t a hack I haven’t tried — from calendar tricks, to new break-taking structures, to time management experiments, I love trying every get-more-done-in-a-day tip I come across. Among them are different app recommendations, especially the ones designed to make teamworkContinue Reading
Before the internet was more widely available, your business may have relied on printed directories, such as the Yellow Pages, to be found and discovered by new customers. The greatest likelihood someone would call you over your competitors was if you paid for larger print ad placements, or if your brand’s nameContinue Reading
Sometimes, the movie adaptation of a book is better than the book itself. Maybe it’s the acting, maybe it’s the special effects or the soundtrack, or maybe the story is simply better told on the big screen than in our imaginations.
The reason? Different stories are better told in different formats depending on the message they’re trying to convey.
Did you know that the average job seeker spends only 76 seconds reviewing a job posting online before they decide to apply?
While this may be enough time for the candidate to determine if the role is in their area of expertise and meets their salary requirements, it probably isn’t enough for them to evaluate if they’re the best fit for the role.
![How to Turn a Bad Day Around [Infographic]](https://blog.hubspot.com/hubfs/reverse%20bad%20day.png?t=1480338606948)
“I had a bad day.”
How often do you find yourself saying that? Once? Twice? Several times throughout the day?
If it’s more than once each week, you’ve got company — 29% of people say that they have at least two bad days at work every week.
Search engine optimization (SEO) isn’t all about focusing on keywords anymore. Search engines are getting smarter and better at understanding a searcher’s intent and how they can provide them with meaningful content.
Over the past few years, marketers have lived through everything from changes in search behavior (like the serious increase in mobile search queries) to search engine algorithm updates (like Google’s rewarding more secure websites).
Despite changing demographics and consumer behaviors, the holiday season remains one of the more influential times of year to launch a campaign and seal it into holiday memory for years to come.
To do that, though, your brand needs to come up with something seriously innovative, engaging, and interesting — something that’ll resonate with your customers.
Here’s what you definitely shouldn’t do the next time you’re stuck in traffic on your way to work: calculate just how much time you spend commuting to and from the office.
Seriously, don’t do it. The realization that you spend weeks of your life behind the wheel (or choice of public transport) could just be enough to ruin the rest of your day.
![63 Stats & Tips to Help You Become a Better Twitter User [Infographic]](https://blog.hubspot.com/hubfs/twitter-stats-tips.jpeg?t=1478736710870)
Although Twitter’s growth rate has slowed down over the past year, it’s still one of the most popular — and powerful — social media networks around. It has 313 million active users, 79% of accounts outside of the United States.
With reach like that, businesses around the world are smart to continue using and innovating on Twitter — and adapting to the way people use it.
