In February 2016, the U.S. magazine Bon Appétit released its inaugural culture-themed issue, in which it explored — among other topics — just how we became so obsessed with food. Some believe it began with food permeating popular culture — for example, with televised cooking and restaurant exploration shows. Whatever it is, this obsession has left marketersContinue Reading
At the dawn of Snapchat’s IPO, the marketing and financial worlds alike are simply buzzing with speculation. Will it sink or swim? Will it thrive, despite allegedly slowing user growth? And will its public-traded life get off on the right foot — or will it stumble, in a fate similarContinue Reading
There’s quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency. At least, that’sContinue Reading
It’s happened to all of us. We see an advertisement or some other reference to a seemingly useless product. And yet, it “sells like hotcakes,” as the saying goes — and you think to yourself, “Well, I could have invented that.” But there’s a reason why these products sell. TheyContinue Reading
The modern job search is incredibly competitive, and technology has made it easier for your resume and job application to be overlooked and discarded before you even make it to the interview. Luckily, technology is also here to help. There’s no longer a template for how to apply for aContinue Reading
Confession: I am a bonafide productivity junkie. It seems like there isn’t a hack I haven’t tried — from calendar tricks, to new break-taking structures, to time management experiments, I love trying every get-more-done-in-a-day tip I come across. Among them are different app recommendations, especially the ones designed to make teamworkContinue Reading
Before the internet was more widely available, your business may have relied on printed directories, such as the Yellow Pages, to be found and discovered by new customers. The greatest likelihood someone would call you over your competitors was if you paid for larger print ad placements, or if your brand’s nameContinue Reading
Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media.
From the instant popularity of Facebook Live videos to Instagram increasing their video length from 30 to 60 seconds, marketers are using the power of video to communicate their business’ personalities and brand stories, to express creativity, and to build emotional connections with fans and followers.
![The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]](http://cdn2.hubspot.net/hubfs/53/weighing-pros-cons.jpeg)
Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you?
It’s not a one-size-fits-all solution.
Ever catch yourself making a silly excuse to get out of doing something?
I do it all the time: I can’t go to the gym because I need to do the dishes. I can’t finish that book because I’m too busy. I can’t organize my closet because I’m too tired.
Trouble is, when you’ve got an excuse for every little thing, it’s really hard to make any progress.