Remember when people used to learn about upcoming events, the latest trends, and cool new products exclusively from magazines, newspapers, and TV shows?
These publications and broadcasts are where brands used to get all their earned media. But earned media
It often happens that you want to create videos on the occasion of some family events, business promotion, company introduction, teaching class sideshow, etc. This time we’ll go in search of programs to make free videos that …
From Time Magazine being bought over by SalesForce founder Marc Benioff to Mental Floss being snapped up by publishing platform Minute Media, over the last couple of months we have seen a number of media companies being acquired by larger
The publishing business model is undergoing a transformation. More and more digital content creators supplement their advertising dollars with revenue directly from the reader through “digital products” – for example, content behind a paywall (known as “paid digital memberships”), webinars, …
Personalization is a growing segment of online marketing. If in the past a one-size-fits-all was enough, today’s audience demands more. The idea behind personalization is a straightforward one: personalize your message and you’ll see better results. Think about it …
Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. Founded by Twitter co-founder Evan Williams …
Many traditional publishers have prematurely thrown in the towel on digital. “I have a website, but no one wants to advertise on it.” “I have an iPad version of my print magazine, but only a tiny fraction of my audience …
That vocal bunch known as ad block users are quickly becoming one of the most sought after audiences on the internet. This untapped audience, if you can reach them without trivializing their concerns, is a massive opportunity for marketers.
If …
Native advertising is on the rise for publishers—and that’s a good thing. In recent years, media companies have been dealing with the perfect storm: industry-wide programmatic ad revenues are on the decline while ad blocking is on the rise…
As a marketer for a media company, the world is your oyster. From SnapChat to Instagram and even classics like Facebook, Twitter, LinkedIn, and Pinterest, you have a wealth of available options to bring into your distribution strategy. If you …
The digital ecosystem is undergoing a lot of changes. From Twitter, to Google, LinkedIn, and even Bing, how do you keep track of it all?
Fortunately, we have you covered with an extra set of eyes and ears. The work that we …
Traditional monetization channels are getting tougher and tougher for publishers to tap into. The reason? Consumer behavior is fundamentally changing, and now more than ever before, attention spans are scatterbrained.
With every moment spent on smartphones, tablets, or computers at …
Publishing revenues may be moving online, but that doesn’t mean print is dead.
In fact, parts of the media industry are moving in the opposite direction and investing in print as complements to their core brands and user experiences. …
Readers are being bombarded by more and more content each and every day. This overwhelming volume of articles, videos, status updates, and more is causing audiences to bounce faster from websites, click “delete” immediately on emails, and use any method available to …
