In a web environment where majority of respected publishers offer content for free, many media companies find themselves facing unfortunate economic realities. Incentivizing subscriptions and maintaining a paywall has become increasingly difficult; consumers are flocking to free sources of premium …
Analysts may go back and forth between whether or not the purchase of AOL by Verizon was a good move or not, but there’s one thing just about every one of them agrees upon – data played a major …
If you place any value on the profit generated by your publishing website, you have one crucial demographic to win over above all others: advertisers.
This is the core of increasing online ad revenue for publishers, much like the …
There is a fundamental disconnect between what many publishers sell, and what their customers want. Publishers value and sell reach and demographics while their customers value and need campaigns that measurably increase sales pipelines. Today’s publishers need to be able …
We’re always looking for examples of subscription pages for new ideas and inspiration. After browsing through hundreds of different publishers websites, we came across these 10 subscription landing pages we think are pretty cool. Publishers have been in the content …
ESPN recently redesigned their website. Nothing out of the ordinary there. Companies redesign their websites roughly every 18-24 months. (You’re probably sick of yours right now, am I right?)
But this particular redesign garnered a ton of attention, earning …
Sponsored articles are one of the new shiny new objects in the content marketing world. This new advertising channel has opened the doors for brands to become part of everyday conversations with consumers on the platforms they trust most for …
Everywhere you turn another new publication shows up online. The barrier to entry for anyone to publish anything is just about nonexistent. Lots of folks succumb to the lure of making money with high search engine rankings, and AdSense, AdWords …
