Advertising (Page 65)

Advertising brings more customers and website visitors through genuine organic traffic, and leads to lots of website hits and visitors

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

He’s called the Father of Advertising and the King of Madison Avenue. Fortune magazine once asked if he was a genius — which prompted him to ask his attorney to bring a lawsuit against the publication for its use of the question mark.

But you should also know that this man was an apprentice chef, a farmer, a door-to-door salesman, an expelled college student, a social worker, a researcher, and a former employee of the British Intelligence Service.

31 of the Best Office Pranks & Practical Jokes to Pull on Your Work Buddies

AdvertisingBusinessCanonicalDailyInbound MarketingInBound Marketing BlogInternationalMarketingNews & MediaOffice Life

By: Site Manager

Thanks to the TV show The Office, many of us have heard of the classic “stapler in Jell-O” trick. But what other, less conventional pranks are out there to add some color to an otherwise average day at the office?

We asked our friends and combed the internet for more examples of some of the funniest office pranks, and pulled together this list to serve as inspiration for your own work pranks.

How to Run a Blog Lead Generation Analysis

AdvertisingAnalyticsDailyInbound MarketingInBound Marketing BlogInternationalMarketingNews & MediaReporting and Analytics

By: Site Manager

It’s the timeless question for corporate bloggers: How many leads did your blog post generate? It’s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog — and your business.

But even more important than knowing the number of blog leads you have generated is being able to analyze those results and create an actionable plan for the future.

How to Achieve Exponential Growth With Marketing Analytics [Free Ebook]

AdvertisingAnalyticsDailyInbound MarketingInBound Marketing BlogInternationalMarketingNews & Media

By: Site Manager

Analytics can be a huge opportunity for both the growth of your business and of your career. According to a recent CMO Survey, CMOs report they spend 8% of their marketing budgets on marketing analytics, and spending on marketing analytics is expected to increase 60% by 2015. With bigger budgets for marketing analytics come bigger and more notable opportunities for people that know how to use them.

Mac or PC? A Brief History of Apple & Microsoft’s Ad War

AdvertisingInbound MarketingInBound Marketing BlogMarketing

By: Site Manager

For almost a decade now, Apple and Microsoft have been engaging in an what some have called an all-out “ad war.”

Remember those “Hi, I’m a Mac”; “Hi, I’m a PC” television ads from the late 00s? You know, the ones depicting a young, casual, cool Justin Long as Mac and an older, out-of-touch John Hodgman as PC?

5 Essential Insights You Can Uncover Using Twitter Analytics

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By: Publisher

Tagged: Essential Insights, Twitter Analytics

When it launched last year, Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. Though users now have more insight into their Twitter accountContinue Reading

Why You Don’t Need Agency Experience to Launch an Advertising Agency

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By: Site Manager

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

We’ve all heard LeBron James talk about how he wants to be a tight-end in the NFL. People laugh at that. The youngsters don’t remember Deion Sanders and Bo Jackson played two sports.