Ecommerce (Page 12)

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SEO can be tough. It is no miracle worker –– at least not overnight. Focusing hours of hard work on keywords and metadata likely isn’t any small business owner’s idea of money or time well-spent. Yet, the ROI from doing so has a long tail that seriously impacts your bottom line.

In fact, not spending time on SEO can mean failure for your ecommerce business. After all, if no one can find you, you don’t exist! And on the internet, that means if Google isn’t ranking you well, you might as well not even be selling online.

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Ecommerce and mobile commerce are obviously here to stay, much to the chagrin of major brick-and-mortar retailers. We’ve seen some of the biggest names in shopping go under, with Borders Books perhaps the most obvious. Then there’s the story of Blockbuster and Hollywood Video, which failed after the introduction of Netflix. Those that don’t conform to buyers’ need for convenience and privacy simply can’t survive.

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For ecommerce companies, shipping options have a big impact on conversion rates. In fact, 93% of online shoppers say that free shipping would encourage them to make more purchases online. And beyond conversion rates, shipping options can also be a lever to increase average purchase value and increase the lifetime value of your customers.

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Brands with both a physical and digital presence make almost 30% more in revenue. Consumers report a higher level of satisfaction with brands that have both a brick-and-mortar and online store, according to a recent study. Legacy brands who once hailed shopping malls as their “mecca” are now having to close shop, and once-startup, online-only brands, including Warby Parker and Birchbox, are moving in and opening their doors.

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We’ve all been there – a site takes too long to load and so we leave. But did you know that after only three seconds, 57% of online consumers will abandon a site, and 80% of those consumers will never return? Really makes you consider the financial impact of mere seconds of load time on your ecommerce site!

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Retailers, etailers, service providers, and pretty much anyone who sells anything ever use bundling techniques to improve sales and make customers happy. After all, who wouldn’t want to receive a discount on more? The problem is that bundling comes with a unique set of problems that could hurt your sales in the long run. Becoming aware of the risks is the first step to avoiding them!

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A study in the Harvard Business Review showed that increasing customer retention by 5% can lead to a 25% – 95% increase in profit. But what is customer retention, and how do you increase it by 5%?

Customer retention is the act of getting more of your customers to stay loyal to your brand or business. A successful customer retention strategy turns one time shoppers into loyal, repeat purchasers that buy more, more often.

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In June of last year, Facebook announced a new ad format called “multi-product ads” that caught the attention of many Facebook advertisers. This new format was designed to do three things: generate more website visitors, drive better conversion rates, and improve remarketing results. 

Quick movers were able to make the most of the new ad format using the Facebook Ads API, but others had to wait for Facebook to fully incorporate the format into its advertising product.

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When it comes to the tablet/e-reader game, it’s no secret that Nook has struggled to keep up with its counterparts—specifically the Kindle—since its initial release. It’s been a hard-fought battle for Barnes & Noble, the company that developed and owns the Nook. In April 2012, however, Barnes & Noble held out hope that it could gain leverage on the playing field when it partnered with Microsoft to boost Nook development and sales.

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How Grabble Is Changing the Face of Ecommerce

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We think it’s pretty cool when a company can offer something new to the ecommerce realm. Selling is nothing new, but we’re still exploring the vast possibilities available selling online. That’s why Grabble has us pretty excited. At the moment, this app is only available in the UK, but it’s coming to the U.S. later this year. And it’s seriously cool.

Why? Let’s take a look.

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With more than 1.65 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.

Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers.

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Q4 is typically a strong quarter for retail. Between Black Friday, Cyber Monday, Super Saturday, Hanukkah, and Christmas — just to name the bigger shopping events — there are a ton of potential customer touch points on which your brand can capitalize to increase sales and revenue for year end.

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