Many bloggers face a common problem: How do you make an article really informative, but at the same time really easy to read?
In my areas of expertise — marketing, entrepreneurship, SaaS — the topics can get really complicated. If I’m not careful, my articles can be complex, jargony, and really boring. So how do I avoid this?
My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing was much harder to get right. When we were a smaller team, I could meet 1:1 with each salesperson and talk about how we could help generate more (and better) leads … but that wasn’t scalable as we grew.
There’s a really big difference between passing off leads to your sales team, and passing off qualified leads to your sales team.
While a mixed bag of leads will often leave them tied up on calls that won’t translate to much for the business, a list of qualified leads will set them on a path that might actually result in a sale.
What’s the best way to separate the good from the bad?
You see them everywhere. You read them daily. You’ve probably written a few yourself. You’ve also probably gotten tired of them.
What are these ubiquitous rulers of the internet content world?
List posts.
Good things happen when you create killer calls-to-action. I would even argue that your website can’t be successful unless you produce great calls-to-action.
The ideal CTA, however, isn’t always easy to think of. Sometimes, you need a little nudge in the right direction.
If you’re a boring writer, you’ve got a tough road ahead. I hate to break it to you, but in today’s content-saturated world, people don’t have time to spend on content they don’t enjoy reading.
Thankfully, there are some powerful antidotes to boring content. In this article, I’m dishing up some of my favorite.
When I’m walking around the city and I have to cross the street, I do this thing where I start looking both ways before I’ve reached the intersection. If there are no cars coming at that moment, I like to run across the street immediately instead of waiting to reach the intersection — otherwise a bunch of cars will probably be there by the time I get to the crossing signal.
Some people call that jaywalking. Law enforcement, for instance.
I call it efficiency.
Your lunch break should be a sacred time. A time when you can step away from your almighty computer and pay homage to the holy pantheon of delicious lunch foods.
What separates a qualified lead from an unqualified one? That’s the burning question we all have.
We want to make sure we know the key factors that make someone qualified so we can focus on the creating and delivering the right content through the promotional channels that make these most sense. Once we establish that framework, we can then help our sales teams make the most of their time by providing them with the means to prioritize leads.
Have you ever noticed that some URLs start with “http://” while others start with “https://”? Perhaps you noticed that extra “s” when you were browsing websites that require giving over sensitive information, like when you were paying bills online.Continue Reading
According to Internet Live Stats, there are over one billion websites in the entire world. And by the time you finish reading this post, there will be even more. With so many websites in existence, what makes the good ones stand out?
As inbound marketers, we often jump to SEO, social media, or the quality of content published. But there are actually quite a few other things to consider when judging the success of a website.
Reading on mobile devices has skyrocketed, opening up a world of opportunities for publishers and advertisers looking to hedge big bets on small screens.
However, mobile ad-blocking technology is also making strides. Apple, titan of mobile devices, indicated recently that they were planning to include content-blocking technologies in iOS 9 – an addition that would also cut off majority of ads encoded in a site’s JavaScript. Advertisers and publishers alike might be in trouble if they don’t step back and reassess their mobile strategies.
For a marketer, it’s exciting to see your company grow and transcend the borders of your home country. On the flip side, international expansion can make your job significantly more complex.
Should your international goals vary from your regular goals? How will you handle international communication? What about prioritizing markets? Who comes first?
Even if you’re already on the visual content bandwagon, it can be a struggle to actually start creating it — especially when you’re trying to communicate complex, detailed, and abstract topics.
So what’s a marketer to do?
