The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned? In my opinion, we should be excited. AI — especially “deep learning” technology — brings new opportunities and innovation in the way digital marketing,Continue Reading
The robots are coming here. We know — we’ve been over this. Messenger and live chat are quickly becoming customers’ preferred methods of communication. And for both, bots are often the first line of defense: the triaging system that connects the user to the right human being who can solveContinue Reading
In its simplest terms, scrolljacking is the web industry term for repurposing the scroll wheel/motion for something other than the expected advancing up or down the page. Though some may have a more specific definition, this is the one we’re going to work with in describing unexpected behavior triggered from scrolling.
![Basic Coding for Marketers: Resources, Tips & Strategies You'll Need to Get Started [Webinar]](http://cdn2.hubspot.net/hubfs/53/HSFS/blogheadercodingwebinar.jpg)
From checking Facebook over coffee to ordering the lunch via the Seamless app to replying to customer feedback on Twitter, so much of our world is powered by code. Most companies, even if they’re not in the software business, need some kind technology to help them successfully run their companies.
If there were 100 developers in the world, how many would be women? Which countries would they live in? How many would be pros, and how many would be hobbyists? What coding language would they speak?
These are the kinds of questions the folks at VisionMobile wanted to know — which is why they surveyed over 30,000 developers for their annual Developer Economics survey, and then illustrated their findings in the infographic below.
For B2B tech marketers, it’s crucial to understand the real value of the technology you’re promoting – whether it’s a simple consumer product or a complicated enterprise service.
Have you ever finished creating a website and loved everything about it? And then promptly began to hate it after attempting to actually view it online and it is painfully slow to load? Everyone is used to the common culprits, but there is one often overlooked perpetrator: render-blocking JavaScript.
Tour de France winner Greg Lemond once said, “It doesn’t get any easier, you just go faster.” The same might be said for for the transition from product-market fit to the growth stage of a SaaS company. Once you hit $2 million in ARR, you want to want to get to $10 million in ARR in six quarters or fewer. To do this, you need to achieve about 15 percent month-over-month MRR growth!
Who doesn’t love a good story? The characters. The page-turning twists of fate. The surprise endings. You might not expect to hear one from SaaS companies. (I mean, how exciting is software?) But in the marketing world, they’re like the Grimms’ fairy tales.
The SaaS sector is relatively young and seriously competitive, which means companies have had to wring every last drop of creative juice from their patchwork just to get on the map. And usually, with only a fraction of the budget their larger competitors are working with.
It is a great time to be a software-as-a-service company. The worldwide software market has an estimated value of more than $400 billion.
However, the cloud software market (SaaS/PaaS/IaaS) makes up only $48–$56 billion, meaning that “cloud-based software accounts for no more than 15 percent of the value of the total software market,” but this distribution is quickly changing, according to Altos Ventures.
In today’s changing marketing landscape, your website has become a more powerful tool than ever. As a 24/7 salesman, your website has the potential to be your most powerful asset and the centerpiece of your marketing efforts.
However, rapidly changing technology can make your website feel old and outdated. While sometimes a redesign might be ideal, you may not have the time or money to invest in such a large project. If you’re one of the folks that falls into this boat, we have put together a list of 10 simple ways you can improve your website to make it more helpful and useful.
If you’ve ever looked at your website and thought, “maybe it’s time for an upgrade,” chances are that time has passed and you’re overdue. With search engines constantly rolling out new algorithms and new design trends taking shape every day, it’s understandable that managers are getting overwhelmed just trying to keep their heads above water. Website re-designs are long, labor-intensive processes that require input from many different departments to make sure everything is moving on track.
Especially in the industrial space, where resources are limited and staff members are already being pulled in a hundred different directions, adding a website re-design to the mix is an intimidating prospect, to say the least. But, if you keep a checklist of deliverables and work toward each individual component as a separate project, it will make the whole process easier.
Most articles with titles like these are usually designed to educate people with little understanding of the inbound to redesign their website with the said methodology in mind. While good for people who don’t know anything about Inbound, they’re rather redundant to those who have already made the switch and designed their site with conversions in mind. This article is for the latter.
“We’re different, there’s no-one else like us in the marketplace.”
“As soon as people use our product, they’ll want to buy.”
“Our product is so good it sells itself.”
When you’re a marketer who works closely with companies in the SaaS/cloud technology space, you get used to hearing these phrases. Every emerging SaaS business is passionate about its product and convinced it has exactly what the market needs.
These businesses also buy into the widely accepted wisdom about the SaaS sales process, which goes something like this: it’s much shorter and more transactional than traditional software sales, customers are ready to buy ‘off the page’ without the involvement of a salesperson, they just want to test out the product and then get started.
The result of this thinking is the ubiquity of the FREE TRIAL button.
