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Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you didn’t start a shopping trip with a Google search? If your answer is anything close to “I can’t remember,” you’re in good company. Every year, over 2.8 trillion search queriesContinue Reading
The robots are coming here. We know — we’ve been over this. Messenger and live chat are quickly becoming customers’ preferred methods of communication. And for both, bots are often the first line of defense: the triaging system that connects the user to the right human being who can solveContinue Reading
Brands use social media for a lot of things: to distribute content, to share news, to provide customer service. And sometimes, brands use social media for jokes, burns, and unmitigated sass. When brand accounts share personality and humor on social media, it’s delightful — and it captivates the collective internet.Continue Reading
Wanna see something scary? That, my friends, is what I would call a definite downward trend — and for a post that, at its high point, received 10,000 views per month. Maybe it looks familiar. And maybe it doesn’t, but it looks like something you want to avoid at allContinue Reading
You’ve probably heard some buzz about Facebook Messenger of late, but most brands still don’t understand how to leverage it effectively. With 2.4 billion messages exchanged between businesses and people each month, it’s time to make the most out of the channel. After all, 53% of people who message businessesContinue Reading
Not long after I began working at HubSpot, my manager introduced me to a term that was new to me: analysis paralysis. How had I never heard of this concept before? I was certainly familiar with what it described: the paralyzing nature of habitually over-analyzing one’s work in an unrealisticContinue Reading
I’ll just come right out and say it: The internet has a massive mess to clean up. You may have heard about it. For instance, earlier this month, you may have followed the testimony from senior leaders at Facebook, Twitter, and Google that outlined, in detail, the quantity and natureContinue Reading
There’s a lot of content out there about productivity — everything from hacks to shortcuts to tips and tricks for how to get more done in less time. It’s all about the sprint, the checking things off the lists as quickly as possible, and the downloading of software that’ll block out anyContinue Reading
Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies theContinue Reading
How much thought do you put into the fonts you use for your visual content? It’s worth taking a moment to consider which font will best communicate your information. For example, most people know that Comic Sans is a faux pas for more professional situations. But what fonts should youContinue Reading
These days, social media is all about documentation. Where you go, what you eat and drink, who you see, and what’s most memorable: These are the typical fodder of Instagram Stories — seconds-long glimpses of people’s lives, shared on Instagram for only 24 hours. You might know the basics ofContinue Reading
Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — and that depends on theContinue Reading
Doesn’t it feel like most people are falling a little too much in love with automation just because it’s faster and easier? Sure, automation can save you time and mitigate the grind associated with repetitive tasks. But does it produce better results? Can a bot truly be effective at replacingContinue Reading
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