Weekly (Page 2)

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Most marketers know by now that Facebook is an important business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity.

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Snapchat, the one-to-one messaging app with more than 150 million daily active users, has earned a reputation for fast growth and innovation.

But despite its success, it isn’t the most user-friendly app I’ve ever played around with. Many of its best features are so buried within the app that a lot of people don’t even know they exist. In March 2016, Snapchat added even more features in their release of a new version, and some of these features have totally reshaped how people use the app in the first place.

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SEO can sometimes feel like it stands for “Something Extremely Obscure.”

As marketers, we’re responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords.

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At the end of the day, Instagram is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it’s about, and showing off the human side of your business.

But the hard work doesn’t end once you’ve taken that beautiful photo and edited it to perfection.

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In an industry fixated on rapid growth, any slowdown in user acquisition or monitization sounds alarms. And Twitter, whether it likes it or not, has been sounding a lot of them lately.

Not only is it facing stagnant monthly active user growth, but the revenue generated from those users has disappointed a market accustomed to steady tech progression.

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How long does it take to acquire a new skill?

If you’ve read Malcolm Gladwell’s best-selling book Outliers, you might have heard the number “10,000 hours” floating around. According to Gladwell, who was referring to a 1993 study published by the American Psychological Association, it takes 10,000 hours of deliberate practice to become an expert.

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Remember when Instagram first started allowing users to post videos back in 2013?

The first Instagram videos had to be recorded on your phone and could only be up to 15 seconds long. Those were the days that people compared Instagram video to its Twitter-owned counterpart, Vine.

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For most of us, the struggle to be productive when we want to be and when we are expected to be can seem endless. 

There’s no one-size-fits-all approach to being productive, and there certainly isn’t a finish that guarantees we’ll get it right every time. Productivity is something we’ll have to continue working on for the rest of our lives.

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Before the days of neon lights and marquee signs, business owners had to get creative when it came to advertising their establishments. In fact, wine bars in ancient Rome used to hang bunches of vine leaves outside their door as a nod to the God of Wine, Bacchus. And when weather conditions left them with a short supply of vine leaves, barkeeps turned to bushes — inns called Bush, or Bull & Bush, still exist today.

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Some days, you just feel … blah.

It happens to all of us. It can be short-term, like when we’re exhausted or bored, or we’re embarking on a new project but have no idea where to start. Other times, it’s a little more long-term, like when we feel like we’re tapped out of good ideas, or stuck in our careers.

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It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space.

No longer are they a niche photo-messaging service — they’ve become an established media platform valued at over $16 billion and with over 100 million users.

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Ever gotten so “in the zone” at work that you completely lost track of time?

This intense state of concentration is sometimes also called “flow.” Your whole world becomes you and the project you’re working on — and it feels great to emerge from that state after getting a whole lot done in not a lot of time.

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Some habits, like brushing your teeth, you’ve done so many times that they feel automatic. In fact, it’s probably true that every time you brush your teeth, you do so in pretty much the exact same way every time.

Other habits, like exercising for even twenty minutes a day, can feel nearly impossible to pick up.

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Instagram isn’t just a go-to social network for individuals anymore. Many marketers have caught wind that it’s a powerful social network they need to have some sort of presence on.

The platform’s heavy emphasis on visual content like photos, videos, illustrations, and GIFs is becoming a critical way for brands to communicate their story and message.

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