Whether it’s writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you’ve never done it before. Luckily, content marketing templates can make things …
If you want to build a name for yourself in the marketing or business industries, guest posting is a great way to start. Aside from the obvious benefits (we’ll get to them in a while), guest posting also helps you
In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Why? Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers
A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build
Seth Godin famously said “content marketing is the only marketing left”. This was years ago but his words, along with the even more famous “content is king”, still stand.
Content marketing doesn’t work because a few (famous) people agree
What does strong content look like?
That’s the million-dollar question. If you can create strong content for your readers, you will get back as much as you put in.
Strong content brings in ROI you can’t argue with:
The entrepreneurial spirit is about growing an idea into something spectacular.
Whether it’s a design for the perfect product or the concept of a thriving organization, the right vision can change the world – once it is put into action.
I have a seven-month-old male Caucasian Shepherd puppy called Fierce. When I started walking Fierce at about three months old, I noticed the all-too-familiar struggle I’ve had with pretty much every dog I’ve owned: a struggle with the leash.
The
For entrepreneurs, content marketing is a vital component of a venture. Without it, the creator will be flailing around in the dark, not reaching the necessary market. Using effective content marketing strategies allows the entrepreneur to reach the right audience.
When Karla Cook, the current Editor of HubSpot’s Marketing Blog, first joined the team as a staff writer in July 2016, she realized she had more in common with most of her new teammates than she originally thought.
As a …
There’s a lot of content out there about productivity — everything from hacks to shortcuts to tips and tricks for how to get more done in less time.
It’s all about the sprint, the checking things off the list, and …
There’s a lot of content out there about productivity — everything from hacks to shortcuts to tips and tricks for how to get more done in less time. It’s all about the sprint, the checking things off the lists as …
One of the most controversial phrases in the marketing today is, “pivot to video.”
It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos.
Luckily, …
