Remember the slogan “Reduce, Reuse, Recycle?” It was originally coined in reference to paper and plastic products, but it also can be applied to your content marketing strategy. Not only can repurposing content save you time, but it also can help …
On the web, there are few things more discouraging than a big block of text. That’s because humans are visual creatures — we tend to gravitate toward content that is pleasing to the eye, and we’re especially drawn to visuals
Did you know that just 3% of people generate 90% of the impact online
Considering this alarming statistic, it should come as no surprise that leveraging the power of this select group of influencers serves as a highly valuable strategy …
While many marketers are drawn to the visual nature of SlideShare (it is a popular platform for sharing visual content, after all), it’s important to remember that SlideShare marketing is both an art and a science.
The art side of the …
I’ve written my share of blog posts about content marketing. I’ve also written a few ultimate guides in my time. But I’ve never combined the two — maybe because the prospect of trying to produce an in-depth version of the …
It’s no secret that infographics serve as an interesting way to serve up information in a visually appealing way. But for those of us that lack design skills, the creation process can seem a little intimidating.
Where do you start? What …
97% of marketers believe in the power of content marketing, according to our recent study of content marketing trends in Europe. With 71% of European marketers creating more content this year than in 2014, it’s clear that content as a strategy to …
At HubSpot, our marketers are outstanding teachers.
Not to toot our own horn, but they have a ton of tips, tricks, and hacks that can be used to help other marketers meet and exceed their goals. So in an effort …
So, you’ve read dozens — if not hundreds — of SEO articles on the web. You’ve digested countless tips and tricks for improving your website’s SEO. You’ve even (over)paid that self-proclaimed “expert” to help you develop an SEO strategy that aligns with …
Infographics that really stand out are far more than just a smattering of pictures and charts. They might tell an engaging story — one built around compelling data, graphics, or illustrations. Or perhaps they serve as a really helpful visual …
No matter the format, message, or style of online content, everyone’s striving to reach the largest possible audience. Making that a reality depends on creating something that answers an audience’s most pertinent questions, is presented in an engaging way, and …
The best content marketers aren’t afraid to share. Share content. Share links. Share ideas. Share data.
The thing is, sometimes marketers get a little protective of their stuff because there are less-than-scrupulous people out there who take content and then try …
For marketers, tracking meaningful data is key to understanding how to generate leads. Of this data, pointed feedback from prospects and customers is especially valuable.
The best way to collect it?
Surveys.
Done well, a single survey that follows best …
I tried to explain public relations to my grandmother once …
This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday …
