Content Marketing

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you’re trying to reach. AsContinue Reading

Seth Godin famously said “content marketing is the only marketing left”. This was years ago but his words, along with the even more famous “content is king”, still stand. Content marketing doesn’t work because a few (famous) people agree it does. It works because: 77% of internet users read blogs.  47% of internet users use […]

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What does strong content look like? That’s the million-dollar question. If you can create strong content for your readers, you will get back as much as you put in. Strong content brings in ROI you can’t argue with: More people reading your content from start to finish. More people actuallyContinue Reading

The entrepreneurial spirit is about growing an idea into something spectacular.  Whether it’s a design for the perfect product or the concept of a thriving organization, the right vision can change the world – once it is put into action.  The main problem entrepreneurs usually face is coordinating those ideasContinue Reading

I have a seven-month-old male Caucasian Shepherd puppy called Fierce. When I started walking Fierce at about three months old, I noticed the all-too-familiar struggle I’ve had with pretty much every dog I’ve owned: a struggle with the leash. The first time I put Fierce on a leash, there wasContinue Reading

For entrepreneurs, content marketing is a vital component of a venture. Without it, the creator will be flailing around in the dark, not reaching the necessary market. Using effective content marketing strategies allows the entrepreneur to reach the right audience. In addition, the right strategy will spread the right information. Continue Reading

When Karla Cook, the current Editor of HubSpot’s Marketing Blog, first joined the team as a staff writer in July 2016, she realized she had more in common with most of her new teammates than she originally thought. As a rhetoric major at Bates College, a liberal arts school inContinue Reading

Is having a great product the only requirement to run a successful business?   For most companies, the answer is no. Why you ask? Well usually generating sales requires potential customers to understand that a product exists, how it works / what it does and why this product is better thanContinue Reading