Movie producers and inbound marketers aren’t that different when it comes to creating and editing video content.
We’re both telling a story, and whether that story is about a protagonist or a product, we’re both trying to captive our audiences …
Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic.
But getting people to sit through …
In an industry fixated on rapid growth, any slowdown in user acquisition or monetization sounds alarms. And Twitter, whether it likes it or not, has been sounding a lot of them lately.
After a few years of stagnant monthly active …
“How long did you take to revise this?” “A couple of sec, I mean minutes … ”
“Did you use any editing tools?” “Yes … the red and green squiggly lines in Word.”
“Please tell me spell check is somehow…
Here at HubSpot, we obsess over our product — how it’s built, where it’s headed, and how we talk about it. Every update, from minor feature tweaks to major product launches, are pored over by a team. Developers and product …
As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation.
Video is long past the status of an “up-and-coming” marketing tactic. It’s here, and it’s an increasingly powerful way to communicate …
As technology continues to lower the cost of content production, today’s end user is asked to digest more stories than ever before — in conversation, in written text, at the movies, in advertisements, and even through web design. With so …
I don’t know about you, but I barely print anything anymore.
Seriously, think about it — when’s the last time you had to type Command + P and print out a document? Between e-tickets, virtual payment options, and online signature …
You might know that video is important, that your audience wants to see it, and you might even want to make it a part of your strategy. But you’re still asking the big question:
“How?”
If you aren’t producing video …
When it comes time to make a purchasing decision, who are you more likely to trust — a brand, or a fellow consumer who uses the product?
We’re more likely to take recommendations from friends and family members than brands …
Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. We transform, if it’s even imaginable, into even bigger geeks than we normally are, squealing with …
It’s always valuable to look at how other organizations within your industry get things done every day. And It’s particularly valuable to look at how an organization you admire, or aspire to emulate, has nailed what they do.
When we …
Even though we all are crunched for time, spouting off a mediocre blog post for the sake of hitting a deadline isn’t worth it. Considering our audiences have access to countless other articles, it’s unlikely that they’d settle for a …
When was the last time you created something online that went viral?
Whether you’re new to content marketing or are a viral content maven, you probably know that it can be nearly impossible to predict which tweet or video or …
