These days, the phrase “content is king” still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it’s …
It’s hardly a revelation to say that online video content is phenomenally popular. Millions of words have been written on the subject, and millions more will no doubt follow.
But one of the great things about marketers is that we’re …
If you ask us, there are three things that we marketing nerds might love more than anything else: History, visual content, and the 1985 film Back to the Future.
So when it came to our attention that our friends at …
Remember the good old days of catalog shopping? A simpler time when you could flip through pages of a glossy magazine, ogling at advertisements that captured your attention, drew you in, and immediately transformed you into an interested customer.
A …
I’ve written a lot of blog posts over the past few years. (Read: I’ve stared at a lot of blinking cursors on blank screens over the past few years.) And if there’s one thing I’ve learned about business blogging, it’s …
I’m a sucker for a good infographic. Sometimes, it seems like it’s hard to come across a truly remarkable one — one that’s achieved the perfect trifecta of good design, readability, and reliable data. But when they’re well-executed, infographics work …
As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and …
When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?” It’s never a simple question — sometimes, it’s answered by parameters established by certain channels. And on other occasions, …
“Less than 10% of those surveyed were definitely sure how to implement content marketing.”
Sound familiar?
If it does, you’re clearly not alone. Content marketing — and keeping up with it — can be confusing, even to those who understand …
There’s a reason most children’s books are filled with pictures.
Sure, the pictures help parents keep their children still and quiet for the few minutes they’re reading to them. And that’s largely because visuals are engaging and help explain complicated …
We’re living in a mobile-first world. For most of us, that means from the moment you wake up in the morning, your phone becomes a part of your daily routine — from silencing your alarm, to reviewing the daily news, …
Sometimes, the movie adaptation of a book is better than the book itself. Maybe it’s the acting, maybe it’s the special effects or the soundtrack, or maybe the story is simply better told on the big screen than in our …
Growing up, I was fascinated by my mom’s shorthand notes. The cryptic symbols she’d write blindly while listening through our 1980s-era phone with a 12-foot cord were a different language — vestiges of a different time.
“You’ll never need to …
Blink. Blink. Blink. It’s the dreaded cursor-on-a-blank-screen experience that all writers — amateur or professional, aspiring or experienced — know and dread. And of all times for it to occur, it seems to plague us the most when trying to …
