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Despite the spattering of headlines that have popped up over the past couple years proclaiming “infographics are dead,” infographics are, in fact, alive and well.

We just checked — they’re totally healthy. I mean, there are a lot of them, but when marketers spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences, they’re still finding success.

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Podcasts: You know they’re becoming more and more popular by the day, and you want to join in on the fun. Maybe you’re finally catching up on NPR’s smash hit, Serial. Maybe you want to find something to help make your commute a little more enjoyable. Maybe you need to do some podcast research to help your company get their own up and running.

Regardless of why you want to jump on this new trend, the truth is that it can be tricky to figure out how to keep up with all of your favorite shows on all of your favorite devices.

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A captivating title is your first (and maybe only) chance to grab your target audience’s attention and draw them toward your content. But titles shouldn’t be created based on what feels right or what sounds cool — it’s much more effective to let data guide your title creation decisions.

That’s why HubSpot and Outbrain teamed up to bring you a data-driven guide to writing effective titles and headlines.

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You’ve heard the expression “don’t reinvent the wheel.” The same is true for content – don’t reinvent it, repurpose it.

Start with a white paper, guide or ebook that you’ve written to support a product or service that you sell. With this one piece of content, you can easily repurpose content five times through different channels. Here’s how!

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These days, you can’t throw a rock without hitting an industry blog talking about how content marketing is 2015’s “must-do” strategy. In fact, the practice is so widespread that as many as 93% of marketing professionals already include it in their promotional campaigns.

But the trick with content marketing is that it’s a long game. Successful content marketing teams don’t just write a couple of blog posts and expect their traffic to skyrocket — it can take months to build a backlog of great, search-friendly content.

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The trend for organizations worldwide is to let customers do the talking, and it works! Customer reviews are trusted 12 times more than a marketing piece from an organization. So they’re bidding farewell to the days of static brochure-ware websites. From Coca-Cola to the American Institute of Architects, organizations realize that a community of educated and passionate members is an incredible source of trusted, user-generated content and opinions.

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Most marketers know the importance of creating unique content for different social mediums. For instance, would you use the same exact copy in a paid search ad that you did in a tweet? I hope I’m hearing a resounding, “No!” 

And yet, many marketers aren’t fully prepared for what comes next: when a visitor actually clicks on a link and lands on their website.

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In many aspects of life, timing is key. If you’ve got to schedule a very important meeting, and all of the attendees aren’t morning people, scheduling an 8 a.m. start time probably won’t result in a productive meeting. Or maybe you want to book a cheap vacation — you probably want to avoid scheduling one during the holidays. 

The same is true with content creation and social media.

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According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Measurement is a key area of difficulty: 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness in 2014.

While definitions of effectiveness may vary by team, it should at least be simple to figure out if you’re successful once you define what “success” means. Here are two simple steps to establish a baseline for content effectiveness and prove if it’s failing (or not).

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Writing for the web isn’t easy. Sure, you want to get your point across. That’s a given.

But what you really want is to spark people’s interest, engage their emotions, maybe even generate some real excitement about the stuff you’re writing about. Heck, you’re excited about it. Is it so much to ask that others might get excited, too?

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Nowadays, reviews are more important than ever — 9 out of 10 people are looking at online product reviews and posts on social networks before making a purchasing decision. Do you have a plan in place to take advantage of this trend?

Enter the ever useful and efficient case study. Case studies give your audience more information about your product or service in the context of a specific company size or vertical. 

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When the gameffective team and I decided to get serious about content marketing back in June of 2014, we treaded carefully at first. The return on an investment of creativity and content creation was still somewhat of a mystery to us at that point. It was something people spoke about in guest posts, but like any team trying a new business approach, we were a little hesitant to implement it ourselves.

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This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

Marketers are well aware of the power of content to attract and nurture leads. But at some point, leads get passed on to Sales, and salespeople are generally not as “hip” to the content movement as their colleagues in marketing.

That is, until now.

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