Beyond the Funnel: Building Always-On Digital Marketing Ecosystems
2025-11-19
The traditional funnel is still relevant, but it does not encompass the chaotic, back-and-forth nature of the decision-making process today.Continue Reading
Everything You Need to Know About Behavioral Segmentation [+ Examples]
2021-08-12
No matter how many products or services you sell and offer, or how small or large your business is, no two customers are exactly the same. Because of this, it’s important to ensure you’re always identifying the trends and patterns that exist among your customers and target audience. In doingContinue Reading
The Ultimate Guide to Google Analytics in 2019
2019-04-13
Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were so many concepts to learn and reports to run. HowContinue Reading
Marketing and Sales Info Packages for Sale !
2018-10-03
Is having a great product the only requirement to run a successful business? For most companies, the answer is no. Why you ask? Well usually generating sales requires potential customers to understand that a product exists, how it works / what it does and why this product is better thanContinue Reading
Data Is Cooler Than You Think. Here’s What Marketers Need to Know About It Today.
2018-01-09
It’s my third day here at CES, and today marks the opening of the 2018 event to the public. Last night marked the end of the event’s two major media days, which concluded with a keynote from Intel. To say the least, it was … interesting. The keynote was titledContinue Reading
17 Data Visualization Resources You Should Bookmark
2017-09-15
Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. Using data helps enhance your arguments by making your writing more compelling. It gives your readers context. And, it helps provide support for yourContinue Reading
8 of the Top Marketing Challenges Marketers Face Today [New Data]
2017-05-27
Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. Whatever the case may be, there’s always at least one area that you can stand to improve. In otherContinue Reading
The Scarcity Principle: How 8 Brands Created High Demand
2017-05-11
If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. Why am I telling you about basicContinue Reading