Some email marketers like adding bells and whistles to their email designs. While for some, well, it’s all about simplicity and minimalism. If you belong to the latter camp, congrats! You have already adopted the must-watch email design trend of 2025, i.e., minimalist email design. Don’t get us wrong. We adore stunning, design-heavy emails. In […]Continue Reading
Automated email marketing (drip campaigns) have influenced the online marketing spectrum over the years. But in recent years marketers have begun to doubt its prowess due to biased claims that it doesn’t drive conversion. Well, automated campaigns without the right email marketing and sales prospecting wouldn’t yield results. So if you’re experiencing low sign-up with […]Continue Reading
While there are a number of options to choose from, you’ll want to research ESPs before committing to one. Continue Reading
Nowadays consumers are overloaded with emails and often suffer from email fatigue, leading them to delete or ignore most emails they receive.Continue Reading
Companies are constantly competing for leads and customers. To stand out from the crowd, you need a good marketing strategy. One such strategy is email marketing. Email marketing is more than just sending emails and promoting your products. You need to know how to create emails that convert. Continue Reading
Let’s take a look at what spam trigger words are, what gets emails sent to spam, and which spam words you should avoid when creating your email campaigns.
Spam filters can be triggered for a variety of reasons, causing your email to skip recipients’ inboxes and land straight in their spam inbox.Continue Reading
The sender has to go through a lot of efforts to reach the correct readers’ inbox. In the inbox also the mail’s futre is not safe. [InfoGraphic]Continue Reading
When starting an email newsletter, you’re juggling a lot of balls in the air at once. You have to worry about proofreading the copy, creating compelling calls-to-action, designing the email to work for multiple inboxes and devices, avoiding any spam triggers, and brainstorming clickable subject lines — all while stayingContinue Reading
Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in your customers’ inbox clutter — or worse, their spam folder. And then, when someone actually opens your email, they don’t actually click through. YouContinue Reading
I’d venture to guess you get tons of emails in your inbox every day. From coupons, to daily deal sites, to newsletters, to password resets, to your mother wanting to know when you plan to visit — it’s a lot to sift through, never mind actually open. So what makesContinue Reading
Magnets, in marketing, are an effective technique for gaining a prospect’s contact information. The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great — but who has time to create it all? In this article,Continue Reading
There’s been a ton of research about lead nurturing and its ability to affect a funnel. We know that, on average, we see more qualified leads, shorter sales cycles, and larger purchase amounts made by nurtured leads when compared with non-nurtured leads. Who doesn’t want that? And using automation, aContinue Reading
Before you break any email marketing habits or best practices, it’s important to first understand why they work. Once you’ve mastered basic email content creation, you’ll be in a better position to experiment and test certain components of your strategy. In today’s ultra-competitive email landscape, you need to perform testsContinue Reading
If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you. Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey.Continue Reading
