Back when all my kids still lived at home: Tonight was our weekly family night, an evening set aside to spend time with the kids and improve our family relationships through activities and instruction. However, more often than we’d like, it’s actually the only family argument to open and closeContinue Reading
“One of the greatest skills we can learn in life is how to deal effectively with disappointments, because after all, life is full of them. Learning the skill not only helps us turn things around, but it can also help us have total peace of mind (and even joy) inContinue Reading
Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of theContinue Reading
I’d venture to guess you get tons of emails in your inbox every day. From coupons, to daily deal sites, to newsletters, to password resets, to your mother wanting to know when you plan to visit — it’s a lot to sift through, never mind actually open. So what makesContinue Reading
Reputation is everything. And on the internet, that couldn’t be more true.
It’s important to always know what people are saying about you — whether it’s your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms.
Direct mail regularly gets a bad rap as an exclusively outbound-focused tactic that doesn’t keep up with the ways buyers want to consume content. But in the right situations, direct mail could be a crucial differentiator in a world where 78% of consumers have unsubscribed from a company’s email listContinue Reading
There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time. But when you’re growing aContinue Reading
Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work — it was far from effective. Today, planning the actual distribution of the content you’ve spent so many hours and resources expertly creating is just as critical to your marketingContinue Reading
“I’ll believe it when I see it.” Have you ever heard this expression before? Or maybe, “Seeing is believing”? Our eyes are extremely useful tools for helping us to gather information, but there are plenty of things that affect us every day that we CANNOT see. Like what, you ask?Continue Reading
Depression had gripped me throughout my second pregnancy. I was thrilled to be expecting another baby, but the hormones seemed to be causing some kind of imbalance that made it difficult for me to feel the happiness. When the time came, labor was long and complicated. By the time myContinue Reading
When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. In 2017, this still holds true. Social, video, and messaging apps now occupy a fair share of the content landscape — but with over 3.5 billion searches per day on GoogleContinue Reading
If you’re familiar with the HubSpot Academy, then you know it offers online certifications and free tools to help people all over the world learn how to market, sell, and grow an inbound business. Recently, HubSpot Academy launched its Education Partner Program, which helps college and university professors teach inbound marketing,Continue Reading
Economic disruptions produced by the ongoing technological revolution, rising uncertainty in global markets, and crises of complexity generated by social media all make this an exceptionally challenging time for organizations seeking to create or refine their brand identities. Explored in what follows are critical issues to address in assembling aContinue Reading
Just over a year ago, my business partner and I bet the future and success of our company on content marketing. We dismissed our sales team and put all our efforts into SEO and content. As an engineer, I get the technical aspects of this process. I can use SEOContinue Reading