Building a large and loyal audience on social media doesn’t happen overnight, or even after one viral video. Content creators with millions of followers pace themselves and don’t give up. If you’re looking to boost your online following, the first step is to find a niche you can create intriguing content for. Once you have […]Continue Reading
Automated email marketing (drip campaigns) have influenced the online marketing spectrum over the years. But in recent years marketers have begun to doubt its prowess due to biased claims that it doesn’t drive conversion. Well, automated campaigns without the right email marketing and sales prospecting wouldn’t yield results. So if you’re experiencing low sign-up with […]Continue Reading
While there are a number of options to choose from, you’ll want to research ESPs before committing to one. Continue Reading
Writing for social media is not an easy job. You work with strict character limits and tight turnarounds. You speak…Continue Reading
Talking about why your audience should take a trip to the Maldives is fairly easy. Barring the budget constraints, they need very little convincing. So is explaining the difference two bookcases – even if you have to go into details about manufacturing processes and materials, they already know the basics of a bookcase, so you’ve […]Continue Reading
Nowadays consumers are overloaded with emails and often suffer from email fatigue, leading them to delete or ignore most emails they receive.Continue Reading
1. Search Engine Optimization SEO is the practice of improving the visibility of your website in search engine organic results by optimizing your pages with keyword phrases that people are likely to look for. When you search for anything in google, did you look at the second and third pages? Everyone finds what they want […]Continue Reading
Not every brand has the budget for an in-house composer, let alone whatever Lady Gaga charges for a cookie collaboration.…Continue Reading
It’s always helpful seeing what your competitors are doing, as it can inform your own strategy. Copywriting is no different.Continue Reading
The ongoing COVID-19 pandemic has pushed the global community into a worldwide standstill. Infographic courtesy of DigitalMarketingPhillipinesContinue Reading
With all of the marketing automation tools at your fingertips, it’s simpler and speedier than ever to streamline your workflows.
To maximize your automation strategy, we’ve compiled some of the best marketing tasks that you should automate in your workflow.Continue Reading
Marketing requires money right? You may feel that because your budget is limited, so is your ability to promote your company, product or service. While advertising on a limited budget is challenging, it is not impossible. And in fact, when you have to get creative, sometimes the out-of the-box thinking and tactics required, can yield […]
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Companies are constantly competing for leads and customers. To stand out from the crowd, you need a good marketing strategy. One such strategy is email marketing. Email marketing is more than just sending emails and promoting your products. You need to know how to create emails that convert. Continue Reading
Showing interest in your customer’s needs makes them feel valued and important. And that’s what every customer wants to feel when they walk into a store.Continue Reading