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The Marketing arena has Huge potential, the sheer number of business practices, tactics, tools and possibilities in Marketing are staggering, to say the least.
Back in the days of Mad Men-esque advertising agencies, tracking how many people engaged with a particular ad campaign was nearly impossible to do well. Advertisers would sink money into mediums like radio and print, and hope sales of the advertised product went up. There was no dependably accurate wayContinue Reading
While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next stage in the buyer’s journey. Rather than serving as a basic advertisement that shows a customer aContinue Reading
The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned. Know the feeling? If you work in social media marketing, my guess is you know it all too well. Social media is constantlyContinue Reading
Research shows that people remember branded content twice as long as they remember a traditional advertisement. But creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. If you’ve always wanted to experiment with this strategy, but haven’t had the time or resources to produce yourContinue Reading
A few years ago, the HubSpot team made the switch to Slack (one of the hottest real-time messaging apps on the market). Initially, it was hard to get used to uttering phrases like “Just Slack me” or “We were Slacking” in passing. But once we got more comfortable with theContinue Reading
Now more than ever, people may strive to invest in a brand’s story. With that, storytelling can be an essential advertising strategy to help promote your product or services. Applying the principles of storytelling to your business, such as speaking with emotion and weaving a tale with words may leaveContinue Reading
The entrepreneurial spirit is about growing an idea into something spectacular. Whether it’s a design for the perfect product or the concept of a thriving organization, the right vision can change the world – once it is put into action. The main problem entrepreneurs usually face is coordinating those ideasContinue Reading
Something magical happens when a CMS meets a CRM. Everything grows better. That’s why I could not be prouder to announce that HubSpot is partnering with WP Engine to turn WordPress websites into customer-focused growth engines. When there’s a lot of friction in your company’s customer experience, people spread theContinue Reading
You can’t deny that video is a vital part of any business’s marketing strategy in 2019. In fact, video traffic will be a whopping 82% of all global IP traffic by 2022 — up from 75% percent in 2017. It’s clear that web visitors are shifting to video — FacebookContinue Reading
Content marketing strategies and SEO are closely interrelated. From boosting search rankings in the SERPs and aiding in navigation to conversions and sales for your business, your brand is nowhere without an authentic content marketing strategy. Since there are tons of content marketing strategies, you have to decide which oneContinue Reading
Every marketing team is challenged to do more with less — especially nonprofit organizations. Often times, resources are tight, and teams are small. Sound like your organization? We want to help. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can stillContinue Reading
Instagram has become one of the most influential channels of social media marketing in the last few years. Today, thousands of marketers, photographers, bloggers, writers, and brands are experimenting and marketing their brands on this social platform – and for good reason. Instagram is the fastest-growing social media that currentlyContinue Reading
When it comes to turning web visitors into leads, 68% of B2B CEO’s use strategic landing pages as part of their strategy. A strong landing page usually offers your website’s visitors a resource, such as a piece of content, in exchange for contact information. Sharing or hyperlinking to the URLContinue Reading
I have a seven-month-old male Caucasian Shepherd puppy called Fierce. When I started walking Fierce at about three months old, I noticed the all-too-familiar struggle I’ve had with pretty much every dog I’ve owned: a struggle with the leash. The first time I put Fierce on a leash, there wasContinue Reading
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