Social Media

Social media is the collective of online communications channels dedicated to community-based activity, interaction, content sharing and collaboration. A computer-based technology that facilitates the sharing of content, ideas, other information and the building of virtual networks and communities.

Best time to post on social media: Q3 2024 data

Social Media

By: Publisher

Tagged: Best Audience, Post Time, Social Audience, Social Media Post

Are you wondering about the best time to post on social media? We were too — so we decided to crunch some data and find out.

The Hootsuite team partnered with data science agency Critical Truth for a comprehensive …

‘Not Your Mom’s Facebook’ — Is It Enough to Attract Gen Z?

Facebook Reach

By: Publisher

Tagged: Facebook Content, Gen Z, Social Content, Social Platform, TikTok

Welcome to The Perspective, a series where HubSpotters weigh in on the latest business and marketing trends.

“We are not your mom’s Facebook.”

This bold statement was passed around at Facebook’s event for younger creators in NYC earlier this …

How to Use Facebook: A Beginner’s Guide

Facebook

By: Publisher

Tagged: facebook, Facebook Profile, Friends, Social Media

Since I first signed up for an account in 2008, Facebook has changed quite a bit. Back then, a large majority of people were still asking, “What is Facebook?” and my bio literally said, “Check out my MySpace; …

How to Use TikTok: A Step-by-Step Guide

TikTok

By: Publisher

Tagged: Audience Profile, Post Content, Tik|Tok Video, Use TikTok, Users Profile, Users Videos

I was one of those Zillennials who avoided getting started on TikTok for as long as possible. It’s not that I don’t love social media — trust me, I do. It just took me a long time to accept that …

How To Use TikTok for Business: A 9-Step Guide [2024]

TikTok

By: Publisher

Tagged: Brand Business, Social Content, Social Media, TikTok, TikTok Business, TikTok Feautures, Video Content

TikTok exploded in popularity during the pandemic, and four years later, it’s still going strong. After surpassing the 1 billion user mark in 2023, TikTok now boasts 1.5 billion monthly active users. If you’re not using TikTok for your …

Social Selling: What It Is, And How to Get Good at It

Social Selling

By: Publisher

Tagged: Brand Media, Content Leads, Social Media, Social Media Sales, Social Sales, Social Selling

Social selling is not the same as social commerce. Rather than chasing one-off sales, it leverages social media to nurture relationships. It can drive activity at all points of your sales funnel.

Keep reading to learn about social selling …

How to Craft the Perfect Social Media Bio: 46 Free Templates

Social Media Strategy

By: Publisher

Tagged: Bio Source, Brand Social, Media Template, Social Media, Social Media Bio

A social media bio is like an introduction with a limited character count. That’s right: the pressure’s on.

If you hate elevator pitches or coming up with a fun fact about yourself at networking events ), you’re probably finding writing …

7 Top Social Media Monitoring Tools and Why You Need Them

Social Media Monitoring

By: Publisher

Tagged: Content Monitoring, Monitoring Tools, Social Calendar, Social Content, Social Media

Tools for social media monitoring are the best way to find out what people are saying about your brand. And also what they’re saying about your product, your competitors, your industry, your Super Bowl ad, your pandemic response, your customer …

How to Set Up and Optimize Google My Business in 5 Minutes [2024]

My Business

By: Publisher

Tagged: Business Profile, Business Reviews, Google Business, Google Search, Marketing Tools, My Business

What if I told you there’s only 5 minutes standing between you and powerful Google marketing tools? I’m talking about Google My Business. It’s free, easy to set up, and can drive serious traffic to your website or store from …

7 Types of Social Media and How Each Can Benefit Your Business

Business & Social Networks

By: Publisher

Tagged: Brand Building, Business Platforms, Community Content, Facebook Auidience, Social Media, Social Networking

With so many types of social media platforms out there, it can be tempting to join them all—or bury your head in the sand. But not all social media platforms are created equal, and if you want to be successful …

How Does the LinkedIn Algorithm Work? [2023 Changes Explained]

EditorialLinkedIn Marketing

By: Publisher

Tagged: LinkedIn, LinkedIn Content, People Engagement, Posts Algorithm, Relevant Content

LinkedIn is a bit of a different beast in the social network universe because the LinkedIn algorithm is specifically designed to prevent content from going viral.

Yes, you read that right. The LinkedIn algorithm is based on connecting its …

A Beginner-Friendly Guide to Google Ads for 2023

Google Adwords

By: Publisher

Tagged: Ad Campaigns, Ads Guide, Google Ads, How to Make Ads, Paid Ads, Search Ads

If you build it, they will come… right? In today’s market, if you build a good Google Ads campaign, they will.

Once a luxury, digital advertising is now a necessity, especially if you’re a new company trying to break through.…

Twitter Notes Explained: How To Go Beyond 280 Characters

Twitter Updates

By: Publisher

Tagged: Create Notes, Create Tweets, Long-form Content, Publish Notes, Retweet, Share Notes, Social Media, Tweets, Twitter Notes, Write Notes, Writers Publish

Twitter has been testing Twitter Notes, a nifty feature that lets writers publish long-form content directly on the platform.

Yup — users may no longer need to upload a screenshot of text or create extraordinarily long Twitter threads if they

…

Working with Micro-Influencers to Go Viral

Micro Influencers

By: Publisher

Tagged: Brand Marketing, Entertainment, Followers, Global Leaders, Influencer Marketing, Influencers, Izea Agency, Latest Trends, Micro Influencers, Social Marketing, Social Media

What are Micro-Influencers? Have you ever wondered why so many people seem to be perpetually glued to their phones these days? According to research from Smart Insights, 6 in 10 people globally now use at least one social media platform

…