Welcome to The Perspective, a series where HubSpotters weigh in on the latest business and marketing trends.
“We are not your mom’s Facebook.”
This bold statement was passed around at Facebook’s event for younger creators in NYC earlier this …
Since I first signed up for an account in 2008, Facebook has changed quite a bit. Back then, a large majority of people were still asking, “What is Facebook?” and my bio literally said, “Check out my MySpace; …
When you take the time to craft content for your Facebook page, you want it to have the greatest chance of being seen. One of the factors the Facebook algorithm considers when choosing which content to serve for each
Facebook marketing is a platform that allows brands to sell their products and services to a large audience through a range of highly targeted paid ads and organic posts. As you know Facebook is not only used for connecting and
One of the greatest benefits of social media advertising is the ability to test, track, refine and target your ads with laser precision. The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook
This year, brands are increasingly bringing shopping experiences online.
But, as businesses develop online strategies, they might find that launching a fully-fledged ecommerce website is easier said than done. While many tools make this process easier than it was
“The only constant is change,” Greek philosopher Heraclitus has famously said. We can’t prove it, but we’re pretty sure he was talking about Facebook updates.
Sometimes its changes delight (see: the introduction of Messenger). Sometimes they cause mass outrage (see:
When Facebook announced last Friday that 50 million user accounts had been compromised, many of us weren’t sure what to think.
Did that mean 50 million users had been exposed to content from a coordinated misinformation campaign, a la …
Over the past two years, social media networks have made no secret of their efforts to fight the spread of spam on their sites.
It largely began when it was revealed that foreign actors had weaponized Facebook to spread misinformation …
Facebook announced on Friday that it would remove Trending: the section of its site, typically appearing to the right of the News Feed, that displays a list of the most popular news topics at a given moment.
“We’re removing Trending …
It’s likely you’ve heard of Facebook Business Manager, which Facebook describes as their tool to “manage ad accounts, Pages, and the people who work on them — all in one place.”
If you haven’t heard of it, or if you …
Facebook announced today that it will be sending all users a News Feed alert asking them to review their data and privacy options.
The alert, says Facebook, is “similar” to the one received by users in the European Union (EU), …
Facebook today unveiled the publicly searchable archive of political ads it said it would develop in April.
The launch comes alongside new labeling requirements for all election- and issue-based ads, which includes a disclosure of who paid for them.
When Facebook CEO Mark Zuckerberg testified before Congress last month, one of the biggest criticisms to follow it was the lack of preparedness among the lawmakers asking questions.
So when European Parliament president Antonio Tajani confirmed that Zuckerberg would be …
