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How to Set Up and Optimize Google My Business in 5 Minutes [2024]
2024-01-03
Make the most of your free Google Business Profile (formerly Google My Business) to get more visibility, traffic, and customers.Continue Reading
A Beginner-Friendly Guide to Google Ads for 2023
2023-10-26
If you build it, they will come… right? In today’s market, if you build a good Google Ads campaign, they…Continue Reading
Google My Business Messaging 101 (Includes Examples)
2021-04-28
Having a Google My Business (GMB) profile can be a great way for businesses of all sizes to boost brand…Continue Reading
The Simplified Guide to Google’s RankBrain Algorithm
2019-04-06
Not long ago, if you wanted to find a place to eat, you needed to search for a term like “Boston restaurants”. But, today, you can instantly find a good restaurant that’s nearby if you just search for the term, “Where should I go for dinner?” That’s because Google isContinue Reading
The Ultimate Guide to G Suite
2019-03-03
As both an employee and small business owner, I adore G Suite. I’d consider it one of the best tools I have at my disposal, mainly because it’s so easy to use and incredibly multi-functional. Whether I’m collaborating with my editor on a new HubSpot blog piece, scheduling time toContinue Reading
How to Create a Revenue-Generating Google Ads Campaign
2018-12-05
No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website. The problem is other ecommerce and even brick-and-mortar competitors are using the same search terms and keywords you will. Not only doContinue Reading
Google Used Search Data to Create This Report for Navigating the Holidays
2018-11-19
Ah, the holidays. It’s a holly, jolly time of year that’s full of egg nog, seasonal foods, and — in a word — chaos. Here in the U.S., the November holiday of Thanksgiving marks the start of the holiday season, with millions of people hitting the road and airports toContinue Reading
Google Posts: The Free and Simple Way for SMBs to Leverage Local Search
2018-09-13
On the final day of my brother’s visit to Boston last week, we decided to cap off his vacation with a visit to the best seafood restaurant in the city. After a quick Google search — one that pleasantly kept me on the results page instead of forcing me toContinue Reading
The 7 Most Useful Google Sheets Formulas
2018-07-21
Lately, the best part of my day has been figuring out the cool new things I can do in Google Sheets — which, yes, definitely means I need to get out more, but also means I can share my favorite formulas with you. How to Use Formulas for Google SheetsContinue Reading
How to Change All Margins in Google Docs [FAQ]
2018-06-09
You probably don’t typically alter the default margins in a Google Doc. But a marketing proposal or design project might require you to change the margins, and if you’ve never done it before, it can seem complicated. Changing the left and right margin space is easy. You simply click andContinue Reading
How to Track Changes in Google Docs [FAQ]
2018-05-11
Since it’s accessible to anyone with WiFi and a Gmail account, Google Docs is a popular option for editing and collaborating on content. But things can get messy — when you’ve got a bunch of people making suggestions, changing sentences, or deleting paragraphs, it quickly becomes difficult to discern changesContinue Reading
How to Use Google Docs Offline [FAQ]
2018-05-10
If you’re anything like me, you probably do most of your work online. Google Docs in particular is a fantastic tool for writing, editing, and sharing content with colleagues, enabling collaboration and teamwork on creative projects. But there’s a downside to doing all your work online — if you suddenlyContinue Reading
12 Huge Announcements from the 2018 Google I/O Keynote
2018-05-09
“Make good things together.” That’s the phrase that flashed across the screen at the start of Google I/O 2018, the company’s annual conference for developers. Many experts predicted a focus on “responsibility” in light of the recent shrapnel from Facebook’s data-sharing and privacy scandal. But, if there was one themeContinue Reading
19 Google Doc Features You Didn’t Know Existed (But Totally Should)
2018-05-07
A few years ago, as I was scrolling mindlessly through my Facebook News Feed, I found an article that told me I was using paper ketchup cups all wrong. It turns out you’re supposed to fan out the sides of the cup to increase ketchup capacity, like this. Who knew?Continue Reading
