We’re about to hit September, and you might be feeling anxiety about you or your family heading back to school, the busy season at your office, or the prospect of a limited number of beach days left in the year. We feel you — because even though we took aContinue Reading
Did you know that 50% of Instagram users follow a business, and 60% actually use Instagram to learn about a product or service? In fact, there are currently over 700 million Instagram users, and that number is expected to reach the one billion user milestone by the end of 2017. How’sContinue Reading
Reputation is everything. And on the internet, that couldn’t be more true.
It’s important to always know what people are saying about you — whether it’s your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms.
Perhaps one of the most challenging parts of making an impact on social media is coming up with something profound in 140 characters. That’s right; I’m talking about the tweet. A tweet is short, sweet, and to the point. And crafting one often leaves us staring blankly at that littleContinue Reading
As we approach 2018, two things about the near future of marketing are clear: the way we approach social is transforming, and messaging apps are undeniably on the rise. Now more than ever before, having a coherent, actionable Facebook strategy to grow your business is absolutely essential. But as youContinue Reading
Nothing will impact the way we communicate quite like chatbots. Whether you need to summon a Lyft, book a flight, or even test out a new shade of lipstick, it’s now safe to say, “There’s an bot for that.” By plugging into the messaging apps we already use to talkContinue Reading
In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? With new social networks sprouting up constantly, LinkedIn is a platform thatContinue Reading
A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? Of course the answer is obvious — when it comes to advertising bigger is always better. So how can you go about making your Google AdWords ads bigger for theContinue Reading
In April 2016, something happened at Facebook that would quickly result in a revolutionary paradigm shift on the horizon of online communication — from mobile to desktop, marketing to services, personal to corporate — everything, really. Messenger opened its doors to developers with an invitation to create chatbots — something ofContinue Reading
Remember only being able to send 1,000 texts each month? My mom definitely remembers our phone bills when I doubled that amount every week in middle school. Thankfully, companies created messaging apps to provide free and unlimited messaging, which was a refreshing solution for rigid text message limits and theirContinue Reading
Ask any social media manager what they stress out about on any given day, and the answers you receive may vary. Some worry about having enough content to publish while others might worry about posting on the company page from their personal account. But almost all social media pros willContinue Reading
By now, you’ve probably realized that the bots have us surrounded. If recent success stories like Arby’s hilarious pizza slider bot are any indication, the future of brand awareness as we know it just might rest in the little digital paws of chatbots. They might seem like “the simpletons ofContinue Reading
Do you like to argue? I do. I come from a long line of debaters, negotiators, and general question-askers — and now, it turns out, sparking these discussions has become part of my job. That often manifests itself during our team’s lively Slack discussions around everything between what’s for lunchContinue Reading
Snapchat, the one-to-one messaging app with more than 160 million daily active users, has earned a reputation for fast growth and innovation. But despite its success, it isn’t the most user-friendly app I’ve ever played around with. Many of its best features are buried so deep in the app thatContinue Reading