How to Use Social Media for Small Business: 12 Simple Tips
2021-03-04
If you have a business, you likely spend a lot of your time trying to dig up the latest social…Continue Reading
The Dark Side of Social Media
2021-02-11
This article is not about politics. No matter whom you support in the social media versus the now former president of the US, one thing is for sure: you should never put all your eggs in one basket. Especially when that basket is not yours.Continue Reading
Fleets: Everything You Need to Know About Twitter’s Disappearing Tweets
2020-12-18
It’s common wisdom that the internet is forever. Country superstar Brad Paisley even wrote a song about it, for goodness…Continue Reading
Facebook Shops: What Is It and How Brands Can Use It
2020-12-18
This year, brands are increasingly bringing shopping experiences online. But, as businesses develop online strategies, they might find that launching a fully-fledged ecommerce website is easier said than done. While many tools make this process easier than it was in past decades, launching a successful online store still requires time,Continue Reading
The Top Facebook Updates You Need to Know: November 2020
2020-12-01
“The only constant is change,” Greek philosopher Heraclitus has famously said. We can’t prove it, but we’re pretty sure he was talking about Facebook updates. Sometimes its changes delight (see: the introduction of Messenger). Sometimes they cause mass outrage (see: literally any time the interface is redesigned). But one thing’sContinue Reading
New at Hootsuite: Instagram Enhancements, Inbox Updates & More Apps
2020-12-01
We’re approaching the end of 2020, and what a year it’s been. From the Australian bushfires to the COVID-19 pandemic, and the outcry against racial inequality resulting in the Black Lives Matter movement gaining global momentum, day to day life has changed for many of us. Our ability to connectContinue Reading
A Brand New Concept for Advertising on Social Media in 2020
2020-02-08
With 2020 well underway, it’s worth noting that social media platforms are just as relevant as they were before when it comes to lead and revenue generation. According to Social Media Today, 71% of consumers who have had a positive experience with a brand on social media are more likelyContinue Reading
Is Snapchat Discover Right for Your Brand?
2020-01-29
When you think of Snapchat, what do you think of? Personally, I think of a single thing: “It’s crazy how much marketing opportunity there is on this app.” Now, you may be thinking, “There’s no way,” or “Which one is Snapchat, again?” (if you need a reminder, it’s the yellowContinue Reading
Top 5 Secrets of Business Marketing on Instagram
2019-10-24
Running a marketing strategy for your business is not an easy task. Like every brand owner, you too may want to know the top 5 secrets of business marketing on Instagram. Business marketing has become a major trend in the world of commerce. Today, most brand owners now adopt theContinue Reading
How 7 Brands are Using TikTok
2019-09-10
According to HubSpot’s social media team, the video-based social app TikTok is “leaking” with brand opportunities. The one-year-old platform, which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 500 million monthly active users — most of them young= adults. WhileContinue Reading
Everything You Need to Know About Instagram’s Secret Shadowban
2019-08-28
When you’re trying to grow a following on Instagram, you depend on hashtags and engagement to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn’t showing up anywhere. If you feel like your posts are receiving fewerContinue Reading
What is TikTok? And Why Marketers Need to Care
2019-08-27
A year ago, I downloaded a trendy new app called TikTok. When I opened it, I was overwhelmed by a feed of hilarious looping videos and bizarre music montages made by other users. It reminded me of Vine, the looping video platform that was killed by Twitter a few yearsContinue Reading
10 B2B Social Media Strategies That Work For Any Industry
2019-08-16
B2B businesses are proof that any business can be successful on social media. Why? Because they’ve turned a niche industry that — admittedly — isn’t the most exciting into a playground for social content. When I think about B2B companies with a great social media presence, a lot of examplesContinue Reading
The Ultimate List of Instagram Influencers in Every Industry (135 and Counting!)
2019-08-15
In 2017, 92% of marketers who used influencer marketing found it to be effective. Influencer marketing has grown steadily in popularity over the past few years, and for good reason — oftentimes, customers trust influencers over celebrities when choosing which products to buy, or which brands to endorse. In fact, marketersContinue Reading