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Social media is the collective of online communications channels dedicated to community-based activity, interaction, content sharing and collaboration. A computer-based technology that facilitates the sharing of content, ideas, other information and the building of virtual networks and communities.
Part of a social media manager’s job is to filter through which platforms are or aren’t relevant to their industry — or, more importantly, their audience. But there’s more to choose from than Facebook, Twitter, LinkedIn, Snapchat, and Instagram. Believe it or not, Quora is one such platform you mightContinue Reading
Instagram is an undeniably powerful marketing tool, but with over 25 million businesses on the platform today, it’s critical you take the time to create well-designed and thoughtful Instagram posts to stand out. You’ll need to apply a strategic design plan to your business’s Instagram to attract a loyal followingContinue Reading
Instagram marketing is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it’s about, and showing off the human side of your business. But the hard work doesn’t end onceContinue Reading
On Oct. 10, Blockstream revealed that the company’s new product, Liquid, generated its first block on Sept. 27 and noted that a lot of the crypto-economy’s “biggest players” participated. Since Blockstream announced the launch of its federated sidechain, the technology has been praised by some and dismissed by others. AlsoContinue Reading
Here’s the nice thing about video advertising — it’s the ad format with the highest engagement rates on the internet, and since mobile video viewing is breaking records in 2018, more and more people are ready to watch your video ads. Does that mean that your next video advertisement willContinue Reading
When Facebook announced last Friday that 50 million user accounts had been compromised, many of us weren’t sure what to think. Did that mean 50 million users had been exposed to content from a coordinated misinformation campaign, a la the 2016 U.S. presidential elections? Or did it mean that theirContinue Reading
When it launched in 2014, Twitter Analytics marked a solid (if long overdue) move toward greater transparency and measurement abilities for all its users. Since then, Twitter has continued to make upgrades to the tool, having created a standalone analytics app called Engage in 2016 and launching analytics for TwitterContinue Reading
This week the Bitcoin Cash (BCH) developer Unwriter has released the second iteration of Bitdb, a global NoSQL database backed by BCH and implemented with Mongo-DB. Unwriter’s latest Bitdb 2.0 allows the protocol to continuously synchronize itself with not only the BCH op-return database but now the autonomous database syncsContinue Reading
The members of crypto-related Telegram channels have increased in number since the messenger was banned by a Moscow court in April, according to a study covering the top 50 Russian language groups. Despite a decrease in the views of published posts during the summer months, the readership of all examinedContinue Reading
“Why (and how) to replace fear with faith” Life can be scary! So many decisions, so many challenges. What if you fail? What if you don’t get what you need, to do all you were put here to do? What if everything goes wrong? Managing fear can be a dailyContinue Reading
In recent years, we’ve seen the power of video on the internet — Facebook alone gets eight billion average daily views, and YouTube’s video platform has enabled young teens to become national superstars (Justin Bieber, anyone?). It’s no surprise to hear people often prefer video over other types of onlineContinue Reading
We have recently added our messaging platform, the Speak Easy Saloon. What is a Speak Easy Saloon ? The earliest recorded use is from an 1889 newspaper, “Unlicensed saloons in Pennsylvania are known as ‘speak-easies’.” They were “so called because of the practice of speaking quietly about such a place in public, orContinue Reading
Instagram is no longer just about connecting with friends — in 2018, it has become an incredibly powerful platform for finding your voice and creating a business. In fact, Instagram’s estimated mobile advertising revenue is expected to reach 6.8 billion U.S. dollars in 2018, compared to 1.8 billion two yearsContinue Reading
On the final day of my brother’s visit to Boston last week, we decided to cap off his vacation with a visit to the best seafood restaurant in the city. After a quick Google search — one that pleasantly kept me on the results page instead of forcing me toContinue Reading
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