These social media “holidays” are a fun way to connect with new and existing followers who share an affinity for a specific food, fictional character, or pet.
While we don’t suggest sharing content on social media and then adding an irrelevant holiday hashtag to it, these holidays can be a chance to promote your brand in a relevant way.Continue Reading
Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags? Hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Here’sContinue Reading
My name is Amanda, and I’m addicted to Instagram. Hi, Amanda. The thing is, I have an issue with Likes. As is the case with many other Instagram users, I get a small sense of glee when people Like my posts. But jealousy eventually started creeping in. “Why does thisContinue Reading
A new study reveals that there may be a shakeup on the list of the top five U.S. websites. According to research conducted by Market Intelligence Central, the top highest-visited websites in the U.S. have largely held steady for a few years. That order is as follows: Google Facebook YouTube YahooContinue Reading
Over the past two years, social media networks have made no secret of their efforts to fight the spread of spam on their sites. It largely began when it was revealed that foreign actors had weaponized Facebook to spread misinformation and divisive content in hopes of influencing the 2016 U.S.Continue Reading
It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolutions. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2018. But before you finalize your social media strategy forContinue Reading
You might not know it by looking at me, but I am a bloodthirsty and ruthless killer. That’s right, dear reader. That grinning exterior belies the horror of a murderer, born between the years of 1980 and 2000 and hell-bent on destruction. That’s right: I’m a millennial. Millennials — theContinue Reading
I cannot tell you the number of times I’ve deactivated Facebook, re-joined, and deactivated again, only to repeat the process. It began last fall, where much of social media was full of contention and — as it was later revealed — dripping with promoted political content with links to Russia.Continue Reading
There are a lot of things to be negative about on the internet today. And between cyberbullying on Twitter, fake news on Facebook, and too many weight loss tea ads on Instagram, it’s easy to feel jaded about social media in particular. In fact, we surveyed more than 3,000 peopleContinue Reading
We’re about to hit September, and you might be feeling anxiety about you or your family heading back to school, the busy season at your office, or the prospect of a limited number of beach days left in the year. We feel you — because even though we took aContinue Reading
It’s time we talked about how you’re using social media. That’s right, this is an intervention. We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels. Your total disrespect of mobile first users. Your reluctance to try video. Your fearContinue Reading
