It does not matter how attractive and content-rich your website is, the practice of unnecessary or unfortunate keyword stuffing can make it invisible in the search engines. To improve online visibility, and rank well in search engines, marketers should use keywords that target a popular and profitable niche. As aContinue Reading
Today’s buyers hold all of the power when making a purchasing decision. You’re also likely aware that they’re doing some of their research online. But have you really adapted your marketing plan to match the way today’s customers shop and buy? Consider three recent statistics about modern buyer behavior: 80%Continue Reading
Oftentimes, marketers focus heavily on Google when vying for traffic. For instance, I’m willing to bet your SEO meetings revolve largely around the topic of Google, with questions like, “How’s our organic search?” “How can we capture page one on Google?” “How can we write the winning featured snippet?” DuringContinue Reading
Welcome, one and all, to another Wednesday: the day that marks the halfway point — almost — to the weekend. Here in our Cambridge HQ, the days are slowly starting to get shorter. So, as we hold onto to these summer days and nights — and know that, perhaps, youContinue Reading
Today’s buyers hold all of the power when making a purchasing decision. You’re also likely aware that they’re doing some of their research online. But have you really adapted your marketing plan to match the way today’s customers shop and buy? Consider three recent statistics about modern buyer behavior: 80%Continue Reading
If you’ve been managing a Facebook Business Page over the past few years, you’ve likely noticed a drop in how many of your fans have been viewing and interacting with the organic posts you publish to that page. There are two reasons for this. Why Your Organic Reach Has DeclinedContinue Reading
Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you’re up against the giants. I know. I workedContinue Reading
When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. In 2017, this still holds true. Social, video, and messaging apps now occupy a fair share of the content landscape — but with over 3.5 billion searches per day on GoogleContinue Reading
As a B2B texting software, one of our main goals at Text Request is maximizing value, both for ourselves and our users. That’s what led us to focusing on organic traffic. Billions of people are looking for answers or solutions to their questions or problems, and we’re trying to addContinue Reading
In 2016, 96% of Google’s revenue came from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you ensure it drives ROI for your company? How do you even do a Google AdWords campaign? To help youContinue Reading
Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period. The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. We call the strategy, TheContinue Reading
If you’ve been managing a Facebook Page over the past few years, you’ve likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. This decline in organic Facebook reach came to a head in 2014, when marketers started picking up onContinue Reading
If you are currently running a content marketing campaign, I’m sure that you have written and published a good amount of blogs. But are they bringing in traffic? You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. So what can you do about it? Get that post to rank well organically!
Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.
But it can be a pretty tricky tactic to master with Google’s copious algorithm updates.
