I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s a place for all types of video — highly-produced, live-streamed, and long- or short-form.Continue Reading
This bad news is something all marketers have already heard and accepted: Consumer attention span is super short, which makes it super challenging to engage them. And yet, the good news is also here: Attention span is evolving, which means you have the instrument to move the needle and win those bloody battles in the […]Continue Reading
As someone who’s been in the industry for quite a while, I can say that learning the craft of video marketing is not an easy task. But not easy doesn’t equal to impossible. As long as you’ve got the right mentor, the right tools, and the will to dedicate hoursContinue Reading
In 2019, at least 80% of time spent online will involve either watching or sharing a video. Eighty percent. Put another way, eight out of every ten people you see on the subway, in the gym, or waiting for a table at a restaurant on their phones could be inContinue Reading
