Email marketing might be entering a mid-life crisis. According to Entrepreneur, 2017 marks its 40th birthday, with 1978 cited as the year when the first marketing email was delivered. The sender, the story goes, was Gary Thuerk, an employee of Digital Equipment Corporation — an infamous legend, of sorts, who’s referredContinue Reading
As agencies continue to adopt principles of Growth-Driven Design, their client service-offerings must shift to reflect the new needs of this approach. Continuous improvement cycles — the structured, on-going validation process within Growth-Driven Design — is one of the primary advantages for clients and agencies over a traditional web design andContinue Reading
An actual message to one of my teenagers who was complaining too much about his responsibilities: You’re doing so well in so many areas. But it saddens me that you blame dad when you don’t feel like doing your duties. You’re old enough to govern yourself, so govern yourself or be governed. If you were … Continue reading Talking to teens
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When I was a sophomore in college, I developed a terrible addiction to Facebook. By the time finals week arrived, I couldn’t go 30 minutes without a dose of dog videos. I was officially distracted. And after a week of all-nighters, I realized my attention span was inferior to aContinue Reading
Oh, hi there. Have you heard the news about video? It’s becoming really important for marketers to use. Imperative, even. Perhaps mandatory. “Sure,” you must be thinking. “And in other news, the sky is blue.” Okay, we get it. You know how important video is. That much is clear. In fact, 94%Continue Reading
Registration & Keynotes Marketing & Sales has Changed 7:30 am – 8:30 am – Registration, Coffee & Breakfast Sign in and grab some coffee and light breakfast! Meet some of your fellow marketers and salespeople before we get started. 8:45am – 9:15 am – “Marketing & Sales Has Changed” by James Gilbert, HubSpotContinue Reading
In a truly beautiful letter to his daughter Yolande, Sociologist W.E.B. Du Bois extolled the virtues of being uncomfortable. Yolande was headed to a new school halfway around the world from the neighborhood and people she knew. It was years before women had the right to vote, and decades before the Civil Rights Movement. Du Bois knew sheContinue Reading
Few things in human history have been as influential as the written word. Writing has toppled empires, built global corporations, and inspired millions, if not billions of people. For decades, writers have played a chief role in marketing. David Ogilvy once wrote, “advertising is a business of words.” ButContinue Reading
I saw this post on Facebook From Stephanie Lee – one of our Mindset Mastery Program Participants, and thought it was profound and worth sharing. First, she quoted Danielle LaPorte: “When you give yourself credit for making it this far in life—and still being a Gentle Soul—then you’ll know the TruthContinue Reading
Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. But getting people to sit through your videos can be challenging, considering that the longer your video is, viewersContinue Reading
Let’s talk about a trend, shall we? Think about the number of times in the last week when you’ve read something on Facebook. Now, compare that to the number of times you’ve watched something on Facebook. Those numbers are probably pretty staggered toward video, right? And if so, you’re notContinue Reading
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For many things in life, it seems like there’s a weather analogy. A happy disposition is often described as “sunny.” Something foreboding could be said to “cast a cloud” on someone. And, according to MozCast, indications of a big change in Google’s algorithm can be described as “hot and stormy.”Continue Reading
The Law of Perpetual Transmutation is one of the most powerful concepts I’ve ever learned for effecting significant life changes. Understand it, use it, and your desired improvements become predictable. It is a dependable law of nature as described in chapter one of Hidden Treasures: Heaven’s Astonishing Help with YourContinue Reading