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Back in the days of Mad Men-esque advertising agencies, tracking how many people engaged with a particular ad campaign was nearly impossible to do well. Advertisers would sink money into mediums like radio and print, and hope sales of the advertised product went up. There was no dependably accurate wayContinue Reading

  A growing number of governments have responded to Facebook’s cryptocurrency plans including China, France, India, Japan, South Korea, Russia, Singapore, Thailand, the U.K., and the U.S. Several intergovernmental organizations have also weighed in such as the European Central Bank and the Bank of International Settlements.   Facebook’s Libra ProjectContinue Reading

  Former antivirus software guru and 2020 Libertarian presidential “hopeful” John McAfee is a controversial figure, polarizing opinion in politics and culture, and taking a bold stand against the U.S. federal government. Most recently this has involved offering to help the Cuban state develop its own cryptocurrency in the interestContinue Reading

Even a short time ago, making video animations was a very costly venture for small businesses, start-ups, etc. Thanks to the advancement in animation technology, now anyone with little to no animation knowledge can create high-quality and straightforward animated videos for their target audience. These animation creation tools help makeContinue Reading

  It’s very odd that citizens never get to vote or have any say in regard to society’s money, even though it’s one of the most important aspects of everyday life. In fact, in developed countries, most central banks are institutions that are privatized from political interference and history explainsContinue Reading

  The international financial establishment is known to express concern about the risks of money laundering when the crypto space is mentioned. A string of scandals indicates, however, that traditional banks are not only susceptible to the phenomenon but sometimes complicit, whether knowingly or inadvertently. New chapters have been addedContinue Reading

While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next stage in the buyer’s journey. Rather than serving as a basic advertisement that shows a customer aContinue Reading

The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned. Know the feeling? If you work in social media marketing, my guess is you know it all too well. Social media is constantlyContinue Reading

Now more than ever, people may strive to invest in a brand’s story. With that, storytelling can be an essential advertising strategy to help promote your product or services. Applying the principles of storytelling to your business, such as speaking with emotion and weaving a tale with words may leaveContinue Reading