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How to craft a powerful brand story that resonates

Branding
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In the business world storytelling is one of the most powerful communications tools a brand has in its armoury. Why? As humans, our brains are wired for stories. Unlike traditional advertising or straightforward press releases, storytelling weaves facts and information into a compelling narrative that resonates with the audience, evoking emotions and fostering a genuine […]Continue Reading

Lifestyle
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Your new life is going to cost you your old one. It’s going to cost you your comfort zone and your sense of direction. It’s going to cost you relationships and friends. It’s going to cost you being liked and understood. It doesn’t matter. The people who are meant for you are going to meet you on the other side. You’re going to build a new comfort zone around the things that actually move you forward. Instead of being liked, you’re going to be loved. Instead of being understood, you’re going to be seen. All you’re going to lose is…Continue Reading