If you haven’t already noticed, the HubSpot Blogs got a makeover this summer. And while your last makeover might’ve included a new wardrobe or hair color, ours was different. We revamped blog.hubspot.com from the inside, out with the help of topic clusters. And yeah, the beautiful new homepage design, easy click-to-tweetContinue Reading
As a rule, San Francisco is beautiful in October. Yesterday was no exception. Outside of the famed SF Jazz venue, it was sunny, with a just-right amount of crispiness in the air. But inside the venue, there was shade — lots and lots of shade. The event had many names,Continue Reading
Hiring good people can be difficult, time-consuming, and costly. If you’re in a constant cycle of hiring, I don’t have to tell you about the time warp it can cause — but what about the cost? The more interviews you do, the more you spend. And the more time youContinue Reading
There are more podcasts available today than anyone could possibly consume. More than 10 billion episodes were downloaded on Apple devices alone in the last year. These days it seems the only thing as plentiful as podcasts are podcast producers complaining about how hard it is to get theirs discovered.Continue Reading
So you’re ready to start looking for a skilled freelancer to help your project (and productivity) take off? Whether you’re engaging a freelancer for a small project or looking to bring them on for a longer engagement, here’s what you need to consider to find and hire the best freelancerContinue Reading
While it’s certainly important for a beer to taste good, there’s no denying that packaging has a big influence on people’s buying decisions. Ten years ago, a lot of breweries found they could get away with soliciting a friend to design their beer packaging. Not anymore. With so many beersContinue Reading
Charles Bukowski wasn’t a copywriter, but he was a prolific writer of poetry and short stories. In the first half of his life, he mailed thousands of drafts to potential publishers.Continue Reading
A few weeks ago, I had an alarming revelation: I’m a crappy listener. That came to light when someone important to me pointed out that I don’t seem to have any interest in what he does for work. “Your eyes just glaze over whenever I talk about my job,” heContinue Reading
When it comes to building a memorable brand, it’s all about consistency. When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. The best brands stick in our brains because their presence is defined byContinue Reading
If I told you that content creation is a vital part of every company’s marketing strategy, your response would probably be a sarcastic “Well, duh. Thanks for that cutting-edge insight, John.” That’s because most of us know how important content is to our inbound marketing and our brands — bothContinue Reading
Technology has made significant changes in the way we do work. Various workplace trends have appeared through the years like the rise of work-life balance, the popularity of remote work, and the importance of a work culture that improves employee productivity. That said, managers still consider attendance and absence managementContinue Reading
Productivity is generally thought of in terms of, “How do I get more done?” If we’re lucky, we work in teams and environments where that perspective is at least softened by combining it with a measure of efficiency or impact, but even then we don’t fully escape the rat-race-like pursuitContinue Reading
“Musick has Charms to soothe a savage Breast, to soften Rocks, or bend a knotted Oak.” ~William Congreve, The Mourning Bride Music moves. It flows, lilts, rises in crescendo, and fades in decrescendo. It moves quickly, then slows, then resumes it’s original tempo. Behind all of this is a steady, constant,Continue Reading
This is one of my brain dumps. It’s not organized with literary brilliance, it’s a brain dump. But it’s important stuff, and I think it needs to be shared immediately. I’ll clean it up later. Maybe. Here we go: When facing a tough economic challenge, part of you might wonder whatContinue Reading