Promoting a local business can be challenging these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results.Continue Reading
Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional clicks in their emails. Not 44,000 total. 44,000 more.Continue Reading
Learn the psychology behind great ads, which can provide simple tips anyone can use to make an ad more effective.Continue Reading
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Advertising is changing — by the end of 2023, companies are on track to spend more than $424.3 billion dollars on digital advertising.Continue Reading
When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial or $10,000 for an email marketing campaign.Continue Reading
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For each customer, this journey may be slightly different. Why does this matter to you as an advertiser? Because you will tweak your content, offers, verbiage, and Call to Action based on whatever stage of the customer journey your potential buyer is in.Continue Reading
So, what’s the recipe for high-impact success?
Truthfully, there is no one-size-fits-all recipe. What works for one business won’t work for another — and vice versa.Continue Reading
An audience profile, on the other hand, is one fictitious person who you’re targeting with an upcoming campaign.
An audience profile also isn’t a buyer persona. A buyer persona is the final person who will ultimately purchase your product or service, but in many cases, you’ll want to market to anyone who can influence the final buyer.Continue Reading
With 2020 well underway, it’s worth noting that social media platforms are just as relevant as they were before when it comes to lead and revenue generation. According to Social Media Today, 71% of consumers who have had a positive experience with a brand on social media are more likelyContinue Reading
Pay-per-click has been an integral element in successful digital marketing strategies, and as the internet has shifted and changed, PPC remains as important as ever at attracting site visitors and increasing conversions. In fact, PPC is so consistent and effective that many digital marketing experts considered it more vital toContinue Reading
As recently as a decade ago, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. That content wasContinue Reading
Mobile apps have changed our lives. There are some incredible apps out there that perform critical functions and even ones that just help us connect to one another on a daily basis. There have also been some massive flops that range from useless-but-amusing, to downright offensive and dangerous. We’ll lookContinue Reading
