Ad Campaigns

An Ad campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication

Oftentimes, turning an idea for an advertising campaign into reality isn’t exactly simple. Among other things, you must get buy-in from other teams, earn approval from bosses and executives, negotiate your budget, and present a clear path for return on investment (ROI). The best way to clearly present your proposal,Continue Reading

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The beauty industry was built by women and men from modest backgrounds. They were door-to-door sales people, wig makers, and chemists who grew their empires during a period of changing attitudes on beauty and women’s role in public. 

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