As marketers, we constantly hear about the importance of closing the loop on our marketing campaigns — but that doesn’t just mean tracking to see how many views, clicks, and leads they generate. To truly prove your department’s worth to your CEO, you’ve got to also report on the one metric that they care about: revenue.
Take a moment to step back and contemplate all of the things we, as marketers, are responsible for. Content creation, SEO, email marketing, PPC, social media, lead generation, analytics … the list is never-ending. Where do we find the time, budget, and resources to do it all?
Of course we don’t want you to destroy your career. But if you were truly hell-bent on it, we know just how to do it.
Don’t measure ROI. Seriously, don’t. Only good things happen when you do.
Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users — and left the rest of us wondering whether we’d be able to access our own Twitter analytics dashboards, too.
Well folks, it looks like the day has finally come. According to TechCrunch (and a tweet from
A marketer’s job isn’t easy. You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel.
So how do you do that?
Ever gone into your analytics and seen your bounce rate hovering around or above 90%? If so, you’re in trouble. That is a high bounce rate. And it’s very, very bad.
Bounce rates are website killers. The problem is, many webmasters simply expect bounce rates to stay at high levels.
s your hand raised? Mine is, too. I check out our traffic every day, sometimes multiple times a day. Most of the time, it’s great to be so in-the-weeds — if I notice a sudden dip, I can quickly react.Continue Reading
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How sticky is your website? Are your visitors hanging around, or are they bouncing right off the page? Lucky for you, there’s a metric for that.
Your website’s bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking to anywhere else on your website — in other words, single-page visitors.
