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Advertising brings more customers and website visitors through genuine organic traffic, and leads to lots of website hits and visitors
If you’ve been managing a Facebook Page over the past few years, you’ve likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. This decline in organic Facebook reach came to a head in 2014, when marketers started picking up onContinue Reading
Companies often list email as one of their most powerful marketing channels. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly. But anyone who’s tried email marketing knows it’sContinue Reading
I’ll start by saying this: I am officially obsessed with growth hacking these days. I never thought of myself as a growth marketer, let alone a growth hacker. Maybe that’s because it’s a somewhat new concept — or a new name for a classic concept, at least. But as aContinue Reading
Outside of the marketing context, the word “bounce” is actually kind of fun. It reminds us of childhood hours passed in an inflated bounce house, of a basketball game, or maybe even a game of jacks. But when it comes to your website’s analytics, it’s part of a metric thatContinue Reading
Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing playbook.Continue Reading
The perennial complaint made by agency leaders when talking about their own new business and marketing efforts, is that they suffer from cobbler’s children syndrome – all the great minds are busy on client work and the agency brand has to come second (but good work begets good clients –Continue Reading
When it comes to marketing, small businesses need a lot of bang for their buck. Basedon on a recent Gartner CMO Spend Survey, marketing budgets now account for 12% of company revenue, a steady increase from 2010. For small businesses, this money is a precious chunk of change. If it’s spent withoutContinue Reading
Growth hacking is one of those topics that remains awe-inspiring. There’s still a bit of elusiveness, but everyone wants to get in on it. After all, who doesn’t — whether holistically as a person, or when speaking of a business — want to grow? And while there might be many definitionsContinue Reading
Contrary to what you might think, display ads and inbound marketing aren’t inherently incompatible. In fact, applying inbound marketing principals to your display ad strategy can help maximize your potential reach and attract more qualified leads. The key to creating “inbound-y” display ad campaigns is proper planning and positioning. InContinue Reading
I’ll be honest. For someone who writes about artificial intelligence as much as I do, I’m a bit behind on my knowledge of science fiction. As much as my father implored, I could never quite build an enthusiasm for Star Trek. And to the lament of many ex-boyfriends, I wasContinue Reading
At HubSpot, we’re big believers in the power of inbound. Time and again, the inbound approach proves its effectiveness in helping businesses grow while providing real value to customers. We also believe in delighting our customers and giving them the tools they need to stand out in a crowd. Literally.Continue Reading
As we approach the year’s second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead. But couldContinue Reading
When you’re selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it. What if you want to make sure a certain part of your cover photo isn’t obstructed by your profile photo? And what’s the difference between shared link thumbnails, orContinue Reading
There’s a reason most children’s books are filled with pictures. Sure, the pictures help parents keep their children still and quiet for the few minutes they’re reading to them. And that’s largely because visuals are engaging and help explain complicated concepts better than text alone. Whether you’re reading The Very HungryContinue Reading
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