Figuring out whether you and your team should attend a conference can be tricky. Getting out of the office sounds like a no-brainer, but when you start thinking about taking time “off,” traveling, paying for the conference itself, and what you’ll actually do once you get there, the answer starts to feel a little less clear.
So how can you figure out whether a conference is “worth it” to attend?
Being humble keeps you hungry.
– Christine Tsai, Founding Partner, 500 Startups (Click to Tweet)
Venture capitalists aren’t often known for their humility, but Christine Tsai represents a notable exception to the rule. A founding partner at 500 Startups and former Googler and YouTube leader, Christine is the embodiment of someone who brought growth to life as both an investor and an operator.
The program began as it always did — with a spritely, “Welcome to INBOUND Radio on SiriusXM channel 125.” Host Mike Volpe went on to introduce the day’s guests. First up was a prominent Stanford medical researcher, who’d made a breakthrough in Parkinson’s treatment thanks to the millions of iPhone and Apple Watch users who volunteered to have their health monitored through their mobile devices. “Giving away your health data is about as inbound as it gets,” observed Volpe when he wrapped up the interview from HubSpot’s brand new Cambridge recording studio.
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You didn’t get into this business to spend your days arguing. Conflict resolution was certainly not in your job description when you started out as a designer, account manager, or copywriter. Instead, you daydream about quiet days agonizing over creative — not being on stage in a courtroom.
But the reality is that you have to lead the charge for your agency, and that sometimes requires you to deal with hard-bargaining clients who want more work at less money.
The first 100 days at a new company or in a new role are critical for your future success. To demonstrate your effectiveness and make your boss happy that they hired you, you should aim to achieve wins early and often. These wins could be as simple as showing your team that you are a curious, lifelong learner or as complicated as leading a team to hit aggressive goals.
To help you figure out make a splash at your new job, you should check out our new ebook: The First 100 Days: How to Succeed in Your New Marketing Job.
I don’t know about you, but I can only hear buzzwords like “utilize,” “leverage,” and “streamline” so many times without rolling my eyes.
Every field has its fair share of jargon, and a lot of people slip into the habit of using the same words over and over and over again to describe processes, positions, and company goals. No matter how tired of fluffy vocabulary you are, though, it’s important to know what they all mean — especially if you’re an entrepreneur navigating the world of influencing and investing.
As an entrepreneur, failure is an everyday activity. It’s how you manage it that determines your success. [Click To Tweet]
– Beth Doane, Raintees Founder
After spending years in the fashion industry and witnessing environmental pollution and human rights violations, Beth Doane had finally seen enough. But instead of leaving the industry behind, she wanted to try and change it.
As a former freelancer who now hires freelancers, I have a unique perspective on the topic of working with people who write. I’ve ridden a rollercoaster of freelancer rates and experiences. And now, the market has finally realized what great freelancers (and editors) knew all along: Freelance writers may be a dime a dozen, but a good one — who can not only write, but is also reliable — is one in a million. And absolutely worth the money.
If you’re a marketing leader who knows the value of inbound marketing, you may have already implemented pieces of inbound into your overall marketing strategy. And you’re probably finding that you need to shift resources around — or get more of them — to make the changes needed to increase lead generation, reduce costs, and grow new markets.
Another obstacle that could be standing between you and your vision for more effective marketing? Your Chief Financial Officer (CFO).
The world “culture” is a little misleading. People often think that it’s about having foosball tables and free beer in the fridge. That has nothing to do with the culture. Culture is how people behave when you’re not looking.
– Will Dean
On this episode of The Growth Show, HubSpot CMO Mike Volpe sits down with Will Dean, the founder and CEO of Tough Mudder.
Most people have one approach when it comes to management and leadership. To motivate their team, managers will resort to punishments or rewards. They offer up fun prizes for the top performers and performance plans to those at the bottom — and hope that those incentives will make their team produce top-notch results.
But that approach doesn’t always work. People need to feel meaning in their actions and jobs, not just consequences.
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
Company culture is something that is very close to me. I refer to myself as an HR-driven CEO, and I mean it. If someone at VaynerMedia is unhappy, it is entirely my fault. Period.
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Hiring freelancers is an excellent way to help create the content you need with limited resources. Many marketing organizations and agencies find them essential to the way they do business.
Have you ever walked into an office — your own, a friend’s, or somewhere you were visiting — and immediately felt like that was precisely where you wanted to be? People are working, going about their business, and they’re happy … at their day jobs.
That, my friends, is an example of excellent company culture.
