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You’ve heard of KYC – Know Your Customer – and possibly also KYT – Know Your Transaction – but have likely yet to experience it in action. KYC have lately become the norm for crowdsale registration and exchange verification. Now, KYT is on the rise, and it threatens to blacklistContinue Reading
The St. Louis Federal Reserve has published an essay critically evaluating the notion of cryptocurrencies that are issued by central banks. The article is highly dismissive in presenting what it describes as “the non-case for central bank cryptocurrencies,” concluding that “a central bank will not issue cryptocurrencies in the senseContinue Reading
ICOs seeking to crowdfund their big idea have a quandary: should they register their token as a security, complete with the expense, delays, and paperwork this entails, or should they brand it a utility and hope the SEC doesn’t come after them? Last year, virtually everything was labeled a utilityContinue Reading
My family spent a week pulling a trailer to various places between Mesa, Arizona and Salt Lake City, Utah for spring break when the kids were younger. Oh, I could write volumes on the shenanigans we experienced, but for the sake of this post, I’ll try to keep it toContinue Reading
Like many marketers, I have a bit of experience with Microsoft Excel. I’ve used it to organize events, plan meals, and sort data — but I don’t have nearly the advanced knowledge I wish I did. And thanks to those limited skills, I’m constantly subjecting myself to the tedium ofContinue Reading
There are a lot of reasons you might be thinking about deleting your Facebook account — perhaps you think you spend too much time on it and want to take a social media cleanse, or maybe you and your friends have already stopped using it, so there’s no reason toContinue Reading
A South Korean cryptocurrency exchange said it suffered an internal system error which affected withdrawals. The exchange claimed that users were able to withdraw five times the number of coins they requested. It is asking for the coins back, and will seek civil liabilities and damages from users who doContinue Reading
Despite the multitude of headlines declaring that bitcoin mining was becoming unprofitable over the last four months, the hashrate between both Bitcoin Core (BTC) and Bitcoin Cash (BCH) networks has exploded. At the moment both SHA-256 proof-of-work (POW) powered protocols have been maintaining more than 35 exahash per second, becomingContinue Reading
Russian ICOs attracted a total of $300 million last year but half of the funds went to financial pyramids, according to the Russian Association of Cryptocurrencies and Blockchain. The organization that represents the crypto community in the country is now working on an ICO standard to help investors distinguish realContinue Reading
A PR campaign can have a long-lasting impact on your brand’s reputation and public image. But it must be well-planned. An effective PR campaign is more than just a press release on a new product or a fundraiser to raise brand awareness. To create a remarkably effective PR campaign, youContinue Reading
What is PR? Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. They also help clients defend their reputation during a crisis that threatens their credibility. There’s an old saying:Continue Reading
This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. I know, I know … “VLOOKUP function” sounds like the geekiest, most complicated thing ever.Continue Reading
I remember when my husband and I were trying to live on about $1200/month. We were both working full time and fighting a losing battle to stay afloat. We listened to motivational audios that urged us to believe in our dreams, and we knew that we could have any kindContinue Reading
You’ve heard the term “break even.” It’s a popular way to describe a time when you spent exactly as much money as you made. “We gambled $200 at the casino and won $200, so we broke even.” But in a business context, it’s not that simple. Your break even pointContinue Reading
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