Professional Development (Page 3)

How many of you out there wrestle with the urge to work outside of normal working hours?

If you have a hard time taking a break from work to the point where your physical and mental health are on the decline, it’s very possible you’re actually addicted to work. And you wouldn’t be alone: 27% of workers claim to be workaholics, and an estimated 10% might be clinically considered work addicts.

Continue Reading

We often talk about optimizing your website and optimizing your marketing … but what about optimizing your day?

Think about all the things you do in a given day, from eating meals and cleaning your apartment to brainstorming ideas and holding meetings. Believe it or not, there’s an optimum time of day to complete every single one of these activities.

Continue Reading

When was the last time you felt bad about something you did — or didn’t do?

For me, it happened about 30 minutes prior to typing this sentence. I left the house later than I had planned, because I allowed extra time for my workout. I felt guilty for dedicating time to my own stuff, when I knew I had a looming deadline.

Continue Reading

There’s a reason why we love TV courtroom dramas. Beyond the shocking objections and confessions, it seems like there’s constant screentime for strong, powerful arguments.

As marketers, that last part is especially exciting. Whether we know it or not, we are unabashed nerds for all things negotiation — and it’s a skill that all of us should master.Continue Reading

When you listen to someone speak, are you really listening to them … or are you listening to the voice in your head?

Hearing someone and listening to someone are two very different things. It’s all too common for people to wait for their turn to speak or think about what to say next instead of truly listening to someone. 

Continue Reading

Hiring marketers for your company is not an easy job. Ironically, a lot of it is actually about marketing to potential candidates. But the best marketer’s out there know when they’re being marketed to, and are therefore tuning out the old-school recruiting noise.

Those copy-pasted job descriptions filled with buzzwords and new challenges aren’t going to suffice anymore, which is why HubSpot Academy and Udemy for Business teamed up to bring you: How to Hire and Train Marketing All-Stars.

Continue Reading

There’s a big difference between having a strong work ethic and being a workaholic.

When you have a strong work ethic, it means you have a strong sense of responsibility, you put in your best effort, and you care about the quality of your work — but you also cut yourself a break every once in a while to recharge.

Continue Reading

Whether we realise it or not, our brains are wired to pay more attention to a select handful of voices in a crowd. It might be a celebrity setting a new fashion trend, a business leader announcing a new viewpoint on company culture, or a brand unveiling new innovative product designs.

If it’s an area we’re interested in, we automatically listen to some voices more than others.

Continue Reading

Not too long ago, my alma mater asked me to give a talk about “what comes next” after business school. I was to address a group of MBA candidates about the discomfort of figuring out what to do with this fabulous new degree, and how to embrace the path to leadership. And in the process of preparing for it, I came across some pretty dismal statistics about the workplace.

Continue Reading

“Everything’s already been thought of.”

“I don’t even know where to start.”

“I’m just not a creative person.”

We’ve all had those frustrating moments when when we’re expected to come up with a brilliant new idea, but no matter how much we squint at our computer screens, we just can’t seem to think of anything good.

Continue Reading

Most managers dread giving negative feedback almost as much as employees dread hearing it. It’s uncomfortable to tell someone they’re not performing well at something.

But the truth is, your employees want to learn and grow — and they’ll only learn and grow when the work and skills that need improvement are given some course correction.

Continue Reading

I’ll never forget one of my first job interviews out of college.

I was applying for a marketing position at a technology company. (No, not HubSpot.) Because my college major had nothing to do with marketing or technology, I’d written “Relevant coursework: Statistics” in the education section of my resume in an effort to draw a connection.

Continue Reading