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When you logged into LinkedIn around this time last year, you may have noticed something different. Actually, everything was different, because LinkedIn completely redesigned its desktop site. And with new features like native video and smart replies, this update continues to be important heading into 2018. LinkedIn is the world’sContinue Reading
By 2019, video content is predicted to command a hefty 80% of all web traffic. If you haven’t started thinking about how video fits into your long-term marketing strategy, now’s the time to start taking it seriously. Before you dive into creating videos, it’s important to figure out where you’reContinue Reading
It’s the start of a new year, and there couldn’t be a better time to look ahead at what the next 12 months might hold for video marketers. Here at Wyzowl, we’ve just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest thisContinue Reading
In the classic tale, In the Heart of the Sea: The Tragedy of the Whaleship Essex by Nathaniel Philbrick, a group of sailors were “zagging” off the coast of South America in 1821 when they came across something ghastly. They were in a whaling ship named the Dauphin, under theContinue Reading
It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolutions. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2018. But before you finalize your social media strategy forContinue Reading
We demand a lot from logos. They have to be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends. It’s a lot to ask of aContinue Reading
There’s a popular phrase that I’ve heard quite a bit throughout life: “Don’t get mad. Get even.” Sure, that makes sense — if you’re a character on a major soap opera or teen drama. But at the workplace, this kind of sentiment can be harmful. Anger, however — now that,Continue Reading
Modern day marketing is a realm overflowing with data and tests aimed at shedding light on your customers’ true desires. Yet marketing teams still tend to prioritize gut instincts over insights. When faced with a big challenge or new initiative, we often rely on past experiences and existing knowledge toContinue Reading
If there’s one thing we know about inspiration, it’s that it’s not very good at giving advance notice of anything. It crops up at the most inopportune time — like when you’re without a pen or a device to otherwise record a brilliant idea. And other times, when you needContinue Reading
YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. Here’s what we know so far — and how marketers can prepare. What YouTube’s New Partner Program Requirements Mean for MarketersContinue Reading
Shutterstock — a familiar name to many creative professionals — released its 2018 Creative Trends Report today, shedding light on the design trends marketers need to know about this year. The report is the result of synthesizing and analyzing the billions of searches for visual content on Shutterstock’s collection —Continue Reading
The phone rang a couple times before he picked up. “Hello?” “Hi,” I said. “Is this Pat Corpora?” “Yes, it is.” “It’s Eddie Shleyner,” I said. Silence. “I sent you a message on LinkedIn … about the Sampler. You replied with your number … told me to call.” In 1995,Continue Reading
What Are Current Website Trends? Bold Typography Cinemagraphs Brutalism Saturated Gradients Vivid Layers of Color Text-Only Illustration Ultra-Minimalism Duotone Mixing Horizontal and Vertical Text Geometric Shapes and Patterns Serif Fonts Overlapping Text and Images Organic Shapes Hand-Drawn Fonts The landscape of web design is constantly evolving. Something that looked modernContinue Reading
[affilinet_performance_ad size=468×60] Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often.According to the official statement, Facebook will “be making updates to [its News Feed] ranking so people have more opportunities to interact withContinue Reading
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