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(Un)fortunately, like content creation is still a very manual job, but on the bright side, there are some great content writing apps that can help us — a ton.
Crafting ideas, organizing content, refining language, and boosting readability are just …
A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help.
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Web copy can make
You can find yourself in a tough spot when you want to engage customers online but are held back by limited resources. Taking a strategic approach to small business loans can help you get over financial hurdles by creating a
Talking to someone who constantly jumps from one unrelated topic to the next is a strange experience. The entire conversation seems random and unfocused, which makes it hard to stay engaged, and easy to say, “I gotta go”.
Needless to
“If you want to create a great piece of writing, you have to be in total control of the reader’s experience,” said Scott Dikkers, The Onion’s founding editor and longest-serving editor-in-chief.
Dikkers held the position from 1988 to 1999, then …
“I’m not comfortable putting my name on this.”
I received this comment once from a colleague at a previous employer, responding to an article I wrote for him under his byline. But when I dug in, I found that his …
The phone rang a couple times before he picked up.
“Hello?”
“Hi,” I said. “Is this Pat Corpora?”
“Yes, it is.”
“It’s Eddie Shleyner,” I said. Silence. “I sent you a message on LinkedIn … about the Sampler. You
Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job.
Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, …
This is a longer article.
If you’re feeling noncommittal at the moment, don’t read it. Save it. Bookmark this page for later, when you have more time.
You’ll be glad you did, especially if your goal is to write articles …
Copy is writing that compels.
It connects with a specific audience, inciting emotions that drive action. It reads like a comfortable, personalized email but appeals to the masses.
Copy enables sales on a grand scale, which begs the question:…
Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job.
Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, …
If you’re in marketing, you know that headlines are important. But did you know that subheadlines are just as important?
Sure, the headline is responsible for capturing a visitor’s attention … but then what?
To give you a better sense …
