This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
This week, Mary Meeker, a partner at Kleiner Perkins Caufield and Byers, released her annual Internet Trends report. It’s the 20th edition in a series spanning back to 1994 — the year Yahoo launched and three years before Google.com was registered.
Data can be very powerful. If you can actually understand what it’s telling you, that is.
It’s not easy to get clear takeaways by looking at a slew of numbers and stats. You’ve got to have the data presented in a logical, easy-to-understand way.
Enter data visualization. The human brain processes visual information better than it processes text — so using charts, graphs, and design elements, data visualization can help you explain trends and stats much more easily.
One of the most important things a brand can do is understand its target audience. What do they worry about? Where do they hang out? How do they prefer to interact with brands?
When they dive into answering these questions, many businesses discover that social media is a goldmine for their marketing efforts. Not only are social networks a popular place for people to hang out on, but also consumers expect brands to have a presence on social media.
We all want to crush our goals month in and month out. Right?
But just because we want to crush our goals doesn’t mean it always happens. We’ve all had a time in our career when we didn’t achieve our company’s goals.
It happens more often than you’d think. In a recent study, we found that only 23% of people were exceeding their revenue goals.
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
Determining the success of your marketing programs and analyzing key performance indicators (KPIs) can be challenging if you don’t have access to industry data.
But how can you improve your KPIs if you don’t understand which ones really matter?
To find out how companies are generating demands for their brands and how successful they’ve been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe.
Building charts and graphs is part of most people’s jobs — it’s one of the best ways to visualize data in a clear, easily digestible manner. But it’s no surprise that some people get a little bit intimidated by the prospect of poking around in Excel. I actually adore Excel, but I work in Marketing Operations, so it’s pretty much a requirement.
That’s why I thought I’d share a helpful video tutorial as well as some step-by-step instructions for anyone out there who cringes at the thought of organizing a spreadsheet full of data into a chart that actually, you know, means something.
The best marketers I know are curious.
They’re curious about the latest social media update. They’re curious about finding solutions to the biggest problems their customers face. And they’re curious about how they’re performing — especially in comparison to their peers.
If you consider yourself a curious marketer,
We all know that one of the best ways to support any argument or idea is with data, but data alone can be difficult to grasp or easily misinterpreted by your audience if it’s not presented in a visually aesthetic way.
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.
The IT reseller community, consisting of Value Added Resellers and Managed Services Providers community, has been a key channel for technology companies for the last 25 years.
My gym is located next to a Walgreens and across the street from a CVS. When I need headache medication, more shampoo, or a pair of scissors, I always plan my trips to the pharmacy after a sweat session. Which pharmacy do you think I go to?
You might think that I’d go right next door, as Walgreens sometimes has lower prices and it’s a more convenient location.
Take a moment to step back and contemplate all of the things we, as marketers, are responsible for. Content creation, SEO, email marketing, PPC, social media, lead generation, analytics … the list is never-ending. Where do we find the time, budget, and resources to do it all?
During a 1967 post-fight interview with Muhammad Ali, legendary sports broadcaster Howard Cosell said to the fiery champ, “You’re being extremely truculent.” Without pausing to catch his breath, Ali replied, “Whatever ‘truculent’ means, if that’s good, I’m that.”
Of course we don’t want you to destroy your career. But if you were truly hell-bent on it, we know just how to do it.
Don’t measure ROI. Seriously, don’t. Only good things happen when you do.
If you’re a marketer, you are no doubt wondering where the best place to find potential leads and customers is. After figuring out which channels drive the most results for your company, it’s much easier for you to prioritize your team’s activities.
You should always look in your own analytics
