Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge- sharing platform and relationship-building tool.
To help you make the most of your LinkedIn Company Page, we’ve put together this visual guide, which features several “pro tips” provided by LinkedIn’s marketing team.
Do you remember your first A/B test on email? I do. (Nerdy, I know.) I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college stats for my job.
I sat on the cusp of knowing just enough about statistics that it could be dangerous. For instance, I knew that you needed a big enough sample size to run the test on. I knew I needed to run the test long enough to get statistically significant results.
It’s tempting to jump on the social media bandwagon and create multiple profiles for the various departments and athletics teams within your college or university. Everyone wants to have a voice and post content they think followers will find interesting and engaging. But, there does come a point when you have to ask: “How many social media accounts is too many?” The answer becomes clear when you understand the drawbacks of maintaining multiple profiles.
According to Gartner, the market for SaaS (Software as a Service) applications will grow from $20 billion in 2013 to $33 billion in 2016, with a compound annual growth rate of 19.5%. A Compass study shows that SaaS is growing nearly 3X as fast as software as a whole, and that 72% of all SaaS startups are at least partially funded.
Good news for SaaS startups and growing SaaS ventures alike, but the space is getting crowded and competition is fierce. What can founders and executives do to improve the odds that their companies will get to the top of the market and stay there?
Great news, marketers: Facebook just announced a feature that can help drive more traffic from your Facebook Page to your website: a call-to-action button.
While this feature isn’t available to everyone just yet, it’ll roll out in the U.S. over the next few weeks and worldwide starting in 2015. So if you don’t see it on your Page yet, rest assured that it’s coming. In the meantime, you can catch up on all the feature’s details in this post.
Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day.
So which kinds of visual content works best on social media? The best answer: a variety. Finding clever and creative ways to mix up your visual content will boost your fan interaction and help your build your brand’s identity on social.
Hey, you. Yes, you. I know you’re trying to improve your company’s presence on Twitter, but you’re often feeling constrained by that 140 character limit.
There’s actually a way around that character limit — and it can help you increase your conversion rates.
Think that’s too good to be true? It’s not: Using Twitter Cards, you can actually embed rich media that don’t count toward your tweet character limit.
Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Don’t let it go to waste!
Sponsored articles are one of the new shiny new objects in the content marketing world. This new advertising channel has opened the doors for brands to become part of everyday conversations with consumers on the platforms they trust most for news, education, and entertainment — media outlets.
Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon?
Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce.
Confession: Back when Facebook first rolled out Graph Search, I was a little disappointed.
In theory, it seemed like it could help me. If I had optimized the About section on my Page with just the right details, and someone on a desktop computer actually used Facebook’s awkwardly worded search queries, maybe they would find my Page. And then, maybe they’d click through to see what was going on there. And maybe they’d click on a post I had published that included a link back to my website.
When you think of the “collaborative economy,” chances are, you picture people sharing their cars, homes, and money. But that’s not the only thing people are sharing.
Now, more and more people are sharing their time. They’re sharing their time to do small projects like deliveries, or they’re helping other businesses online as contractors, or using their time to create physical goods in the maker movement.
The Holiday Season. It’s a season of giving. A season of eating, drinking, and being merry. And, most importantly of all, it’s a season of buying biomorphic robots, sleeved blankets, and sexually suggestive fitness equipment.
Don’t worry, all of those references will make sense soon … I think. But the main point here is that each and every holiday season, we’re presented with a fresh array of “must-have” products, from toys and trinkets to consumer electronics.
We all know that guest blogging, as a whole, isn’t dead. We also know that it’s a very effective form of brand building. And we know that we need to pitch guest blogging proposals in order to secure a guest post.
But how do we actually do it? How do we create a guest blogging proposal that gets accepted?
