lead generation (Page 3)

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Filling the top of your sales funnel with leads is tough — especially when you’re relying on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing, right? Most of those people don’t really want to talk to you … and they can be pretty hostile about it. So what if I told you that you could still reach your leads quota using methods that actually add value to your prospect’s day?Continue Reading

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Here at HubSpot, we know a thing or two about webinars. We’ve
set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as
Facebook,
LinkedIn and
Unbounce, and we’re able to host and promote in-house because of
the modern marketing team we’ve built.

No matter how great the content of your webinar is, though, it doesn’t mean much if there’s nobody there to hear it.

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If you’re considering a website redesign or are wondering how to generate more leads from your website, it’s a good idea to start with your homepage. 

Serving as your company’s virtual front door, this page is generally responsible for drawing in a majority of your website’s traffic. And despite its prominence, many businesses struggle to optimize it properly. 

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Good things happen when you create killer calls-to-action. I would even argue that your website can’t be successful unless you produce great calls-to-action.

The ideal CTA, however, isn’t always easy to think of. Sometimes, you need a little nudge in the right direction.

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97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. 

Considering this statistic, it’s likely that you already have your hands full with writing quality content to attract new traffic and leads. And if that’s the case, you’re also probably no stranger to the panicked feeling you get when achieving your monthly or quarterly goals starts to seem like an impossible feat. 

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While many marketers are drawn to the visual nature of SlideShare (it is a popular platform for sharing visual content, after all), it’s important to remember that SlideShare marketing is both an art and a science.

The art side of the equation, no doubt, is obvious: Creating a SlideShare presentation requires that you craft a compelling story, and then bring that story to life through the careful selection and arrangement of typefaces, colors, illustrations, photographs, and other elements.

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Do you want the bad news or the good news first?

Let’s start with the bad: Email marketing databases naturally degrade by about 22.5% every year.

Whether your contacts switch companies, decide to purge an old address they don’t use anymore, or simply opt-out of your email communication, they’re gone … and they might not be coming back.

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Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog’s editorial strategy. The results have been nothing short of eye-opening. And I’m not just talking about the findings from the report — I’m also talking about the business results we’ve generated from the shift we made in our blogging strategy because of those findings.

That shift is an ongoing internal project we call “historical optimization.” The goal? Update old blog content and generate more traffic and leads from it in the process.

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Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in. (Unfortunately.)

Instead, marketers and designs need to take a more strategic approach. In this post, we’ll go over some quick ways you can optimize your website for lead generation that actually work.

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What’s the best length for landing page forms? Would a shorter form increase submissions while retaining quality, or are longer forms better?

These exact questions have been at the center of a hotly contested debate that’s been raging on since 2009. In fact, the popular website WhichTestWon that catalogs A/B tests, has 40+ tests on forms alone.

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In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape is evolving faster than ever. To see what works, it’s crucial to find new opportunities and test new waters. 

The challenge, however, is that marketing budgets are often limited around what’s “proven” to work — which tends to look different from company to company.

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This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.

To many salespeople, “social selling” equates to “LinkedIn.” According to a survey conducted by PeopleLinx, 76% of reps understand LinkedIn’s potential for sales, but a scant 16% see the value in Twitter for social selling.

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The marketing formula seems simple: Attract audiences, engage prospects, convert leads, and facilitate retention. One of the biggest “wins” you can achieve is the ability to connect your disparate initiatives into a scalable, predictable demand generation engine.

But when you’re in the trenches, you know this process is easier said than done. Marketers, immersed within their organizations, frequently lack access to industry data.

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Lead generation is a major component of inbound marketing. It’s an exchange of information: You offer people valuable content, and they offer you valuable information about themselves, like their name, email address, and company.

When it comes to meeting your lead generation goals, landing pages are the strongest tools marketers have — which is why it’s so important to get them right.

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