It might be hard to admit: Not every prospect is a good fit for your agency.
Some don’t have the budget. Some need a mindset shift. And some simply won’t see the value of your services.
Yet, many agencies don’t find …
In Lady Windermere’s Fan, one of Oscar Wilde’s characters describes the cynic as someone “who knows the price of everything and the value of nothing.”
It’s fair to call CEOs and CFOs cynics when it comes to their marketing budgets. …
Your team has spent hours researching, writing, and refining a proposal your prospect was eager to receive.
Now, you are staring at your email account in frustration as you write your third follow-up email in as many weeks.
What could have caused …
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You’ve been working to sell a prospective client on a retainer for months. You’ve sent them a range of articles, guides, and …
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I made a big mistake.
I broke up with Google. And it was much harsher than a “let’s just be friends” moment. I …
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In 2007, I was brand new to the storied advertising agency DDB, having been appointed chief communications officer. One of the first …
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There are two women who can cause websites to crash, phones to ring incessantly, and bidding wars to begin.
Kate Middleton …
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People don’t always come out and say what they really mean. Often, managers have to decipher how a department is really …
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You didn’t get into this business to spend your days arguing. Conflict resolution was certainly not in your job description when you …
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Print ads were once the standard format for creative advertising. But as more and more advertising dollars are allocated to digital …
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Native advertising grew up in 2014.
Advertisers went beyond asking, “Is this a fad?” and tried to understand how to measure …
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He’s called the Father of Advertising and the King of Madison Avenue. Fortune magazine once asked if he was a …
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The first volume of The SoDA Report revealed a disturbing survey result earlier this year. When asked about talent gaps, and …
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The IT reseller community, consisting of Value Added Resellers and Managed Services Providers community, has been a key channel …
