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The Marketing arena has Huge potential, the sheer number of business practices, tactics, tools and possibilities in Marketing are staggering, to say the least.
There’s been a ton of research about lead nurturing and its ability to affect a funnel. We know that, on average, we see more qualified leads, shorter sales cycles, and larger purchase amounts made by nurtured leads when compared with non-nurtured leads. Who doesn’t want that? And using automation, aContinue Reading
How to Make a QR Code Select a QR code generator. Choose the type of content you’re promoting. Enter your data in the form that appears. Consider downloading a dynamic QR code. Customize it. Test the QR code to make sure it scans. Track and analyze performance. “Really? We’re talkingContinue Reading
A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you shouldContinue Reading
We all have a favorite time a year. For some, it’s the winter holidays. For others, it’s the entire duration of summer. And for tech nerds (including yours truly), it’s developer conference season. This week, the season for developer conferences forged ahead, with news and product announcements coming from Microsoft,Continue Reading
Your audience no longer wants their attention bought — they want it earned. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to useContinue Reading
If you’ve ever thought, “This is not who I am. This is not who I am meant to be. I am more than this.” …then register now for the Men of Purpose Summit. I’ll be presenting, along with some of my favorites: Meg Johnson, Michael McLean, Becky Edwards, Kevin andContinue Reading
Do you remember what it was like when you were a child, and going to bed was sometimes a scary thing to do? I remember thinking there were snakes under my bed, or monsters in the closet. Even though there wasn’t any such thing hiding in my room, the fearContinue Reading
Do you ever feel overloaded with too many options, too much information, too many people telling you what to do to succeed? You’re not alone. Here’s an email I received, and my reply on the matter. Linda said: I don’t know if you will actually answer this, but I amContinue Reading
My family spent a week pulling a trailer to various places between Mesa, Arizona and Salt Lake City, Utah for spring break when the kids were younger. Oh, I could write volumes on the shenanigans we experienced, but for the sake of this post, I’ll try to keep it toContinue Reading
Welcome to Wednesday, and the latest edition of “Unriddled”: the HubSpot Marketing Blog’s mid-week digest of the tech news you need to know. This week is big on news from Amazon — from Robots, to user numbers, to in-car deliveries. But that’s not the only thing happening around tech town,Continue Reading
What Is a Website Audit? A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it’s optimized to achieve your traffic goals, and if not, how you can improve it to increaseContinue Reading
I remember when my husband and I were trying to live on about $1200/month. We were both working full time and fighting a losing battle to stay afloat. We listened to motivational audios that urged us to believe in our dreams, and we knew that we could have any kindContinue Reading
You’ve heard it from us before: “The way consumers prefer to access content has changed.” “We’re seeing a fundamental shift in the way we market and sell products.” “Buyers are no longer okay with outbound emails and cold calls. Instead, marketers need to create and deliver content that meets theContinue Reading
Welcome to Wednesday, and the latest edition of “Unriddled”: the HubSpot Marketing Blog’s mid-week digest of the tech news you need to know. Sorry we missed you last week — we were in Washington, D.C. for Mark Zuckerberg’s congressional hearings. (Feel like catching up? Check out our coverage here.) ThisContinue Reading
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