SEO (Page 13)

Search Engine Optimization or SEO is the process of optimizing use-ability, readability and user experience or user satisfaction by increasing the quality of the source and indexing of websites, pages, videos etc. SEO by nature also refers to the improvement of unpaid results or ‘organic’ results on search engine result pages.

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Have you ever visited someone else’s website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors’ experiences on your own website. Do your site visitors understand what you do and where you want them to go?

Not only are these critical pieces of information to know, but they’re also worth checking in on regularly.

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In the early days, Google’s search engine wasn’t nearly as powerful or accurate as it is today. I’m talking back in the late 90s and early 00s, when search engines were little more than keyword-matching and link-counting machines. Ranking highly in search results could be accomplished by essentially using a simple, two-step procedure:

  • Step 1: Stuff your keyword phrase into your website as many times as possible.
  • Step 2: Get as many gosh-darn inbound links as you possibly could.

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It’s official: In certain parts of the world, there are now more Google search queries on smartphones than on desktop computers and tablets.

This week, Google’s Jerry Dischler wrote in a post on the official AdWords blog that “more Google searches take place on mobile devices than on computers in 10 countries, including the U.S. and Japan.” 

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The search engine goliath Google hath laid down its wrath once again — this time targeting the mobile web.

On April 21st, 2015, Google began rolling out its “mobile-friendly” update, which makes mobile-friendliness a stronger ranking factor for mobile searches. The aftermath of this rollout, dubbed “Mobilegeddon,” has resulted in thousands of non-optimized websites plummeting in mobile search results. 

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SEO is constantly evolving, leaving marketers to either keep pace with the updates or run the risk of falling behind.

While this is stressful in and of itself, these constantly changing tides lead to a ton of questions when it comes time to actually optimize a web page. Do social signals carry any weight? Should I still invest in pay-per-click advertising? How much does mobile really matter?

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Even if you don’t know Rand Fishkin by name, you probably have heard about some of the organizations he’s co-founded (Moz, Inbound.org) or seen his Whiteboard Friday lectures. Or maybe you’ve heard of the acronym “TAGFEE,” one he and Moz cohorts created to explain their code of conduct: Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional.

Recently, Rand hosted an Ask Me Anything session on Inbound.org, and it was like a Whiteboard Friday on steroids.

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While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.

Well, the need to do keyword research has stayed the same. How you actually do it hasn’t.

So I’m going to lay out a keyword research process you can follow to help you come up with and narrow down a list of terms you should be targeting.

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Years ago, it was commonplace to find real-time tweets in Google Search results. Twitter and Google had inked a deal that gave the search giant access to the social network’s data stream. In turn, Google would display tweets in search results in real time. But that agreement expired, and in the middle of 2011, Google lost access to Twitter’s data stream. 

Now, nearly four years later, the gang’s back together.

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Remember when the Meta keyword tag was popular? Or when a good SEO strategy was to put keywords in everything (url, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)?Welcome to 2015, where the world of search is a completely different game. In fact, in 2015 you need to check site pages to be certain keywords aren’t overused in key elements. So why are so many SEOs still recommending that webpages include the “targeted keyword” in the URL, title, headings, and corpus? Can you say penalty risk?Continue Reading

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It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google My Business (formerly known as Google Places) instead of paying for pay-per-click (PPC) ads on Google.

And because Google is always looking to increase the value of its local search results — as well as its Google Maps application — the search engine giant has a simple way for you to provide them with that valuable information about your business, which it infuses straight into its search engine results.

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