Publishing revenues may be moving online, but that doesn’t mean print is dead.
In fact, parts of the media industry are moving in the opposite direction and investing in print as complements to their core brands and user experiences. …
Think back to the last digital marketing campaign that blew you off your feet. Maybe it was one that made you stop and think. Maybe it was one that made you laugh so hard you cried. Maybe it was one …
Back when Snapchat was first released in 2011, a lot of people dismissed it as a passing fad. But with over 100 million daily active users, it’s clear the app is here to stay — and yet, many marketers are still struggling with the …
Social media networks are continuously adding cool little features here and there, and it can be tough to keep up — especially if there’s no big announcement.
For instance, did you know you can add life events and milestones to your …
Nonprofits have two goals: to win supporters to their cause, and to convert those supporters to donors or members to support their work. To achieve both in 2016, marketers will need to become more savvy than ever.
But where should you …
According to a 2015 Pew Research Center survey, 37% of U.S. adult internet users between 18–29 years old use Twitter. This is up from 31% the year before. On average.
If social media teams at universities want to …
It was dark. To my left was Captain Jack Sparrow. To my right was the Wicked Witch of the West. Then, Marilyn Monroe appeared on stage.
That’s all par for the course at The Sunburst Convention, an annual conference in …
Most articles with titles like these are usually designed to educate people with little understanding of the inbound to redesign their website with the said methodology in mind. While good for people who don’t know anything about Inbound, they’re rather …
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As a result of the recent Penguin updates, link building has changed … again.
Google Penguin is an algorithm …
Creating buyer personas is an essential part of building a successful inbound marketing strategy. Buyer personas help you better understand your current and potential customers, what their pain points are, what information they need, and how you can position your offering …
Dear HubSpot is a weekly column that we do to answer people’s most burning questions about inbound. If you want to submit a question to be answered, click here. This week, we hear from an entrepreneur who is just …
Promoting a local business can be challenging these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results.
It’s even …
Welcome to The Perspective, a series where HubSpotters weigh in on the latest business and marketing trends.
“We are not your mom’s Facebook.”
This bold statement was passed around at Facebook’s event for younger creators in NYC earlier this …
Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a strategic marketing framework, my efforts often felt scattered, with no real direction. But once I started …
