Instagram is a platform that has demonstrated tremendous growth. In fact, the Instagram community grew to over 400 million users this past year.
Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they’re leaving high …
When Periscope, the live streaming video app, came out earlier this year with the hefty support of its newly connected parent company, Twitter, everyone in the marketing world had to pause to take notice.
In some cases, we stopped there, …
It was dark. To my left was Captain Jack Sparrow. To my right was the Wicked Witch of the West. Then, Marilyn Monroe appeared on stage.
That’s all par for the course at The Sunburst Convention, an annual conference in …
Guest blogging is a wonderful and mutually beneficial relationship between writer and publication.
It’s great for the writer, of course, who might be looking to get her name out there as a thought leader and industry expert while also helping grow her own readership.
At …
Every marketer has a story about getting penalised by Google. Evidence suggests that though many websites have been penalised (not just by the big updates, but also by one of the thousands of tiny little manual Google updates), the average marketer or webmaster …
You wouldn’t design a new kitchen without creating a blueprint first, would you? Similarly, you’d never want to design a website without creating a sitemap.
A sitemap is a file of code that lives on your web server and lists …
On the web, there are few things more discouraging than a big block of text. That’s because humans are visual creatures — we tend to gravitate toward content that is pleasing to the eye, and we’re especially drawn to visuals
Publishers should be natural leaders in content marketing. Providing high quality, authoritative content is already your stock in trade. While quality content is a fundamental requirement of successful digital marketing, it’s not enough in and of itself.
You also need …
Finding the perfect free stock photo … what a feeling!
It’s like finding a black pearl in an oyster, or like finding a golden Chachapoyan fertility idol in a booby-trapped Peruvian temple (hat tip, Indiana Jones).
Why is it so rare to find …
You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer …
Inbound marketers are constantly on alert for changes in Google’s ever-evolving algorithm … but that doesn’t mean we don’t miss one every now and then. The combination of frequent algorithm updates and a busy workload means that sometimes a critical update gets lost in the sauce.…
Admit it: Launching a new website is stressful — even for the most seasoned digital marketers.
Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word. …
